We are hiring a Creative Head to lead and grow our in-house creative team, and to actively raise the creative bar across everything we make, rather than simply keeping the production line running. You will manage every video editor and graphic designer across our brand portfolio, own the daily production system that turns Growth Manager briefs into finished ad creative at volume, and push our creative angles forward rather than only executing what is asked of the team. This is a player-coach role.

You need to be genuinely capable of picking up an edit or a design and doing it yourself, not just directing people who can.

Key Responsibilities

- Manage the entire Creative Production team, including all video editors and graphic designers, across our full brand portfolio and any brand we add going forward.
- Own creative strategy across all brands, proactively identifying new hooks, formats, and angles rather than only executing briefs handed down from Growth Managers.
- Run the team's daily production system, including task assignment, the points-based workload model covering Scratch, Stock Scratch, Hard Swap, Easy Swap, and Hook Change edits, and throughput targets, while continuing to improve volume and efficiency without sacrificing quality.
- Partner directly with Growth Managers across all brands to align creative direction with what the performance data is actually showing, including ROAS, CPM, CTR, hook rate, and hold rate.
- Personally edit video and design graphics or product creative when needed, since this role requires real hands-on ability rather than only review and approval.
- Build and maintain a searchable library of winning creative so that proven hooks, angles, and formats are reused rather than reinvented.
- Set and enforce quality standards and the review and revision process across the team.
- Close the performance feedback loop by making sure editors and designers actually see how their own work performed, rather than simply being told to produce more.
- Recruit, onboard, and develop video editors and graphic designers as the team scales.




- Evaluate and roll out new AI creative tools to increase speed without sacrificing hook quality or design standards.
- Own creative from day one for any new brand launch, establishing visual identity and initial ad creative direction.
- Report on team output, creative performance, and productivity against target to the Chief Growth Officer.

Required Qualifications and Experience

- At least five years of hands-on experience across both video editing and graphic or product design. This role requires genuine dual-discipline skill, not proficiency in one area and familiarity with the other.
- Prior experience leading creative strategy for a direct-to-consumer or e-commerce company, with a track record of creative decisions that measurably improved performance metrics such as ROAS, CTR, or hook rate, rather than only aesthetic output.
- Experience managing a team of editors or designers, including people leadership, coaching, and holding a team accountable to both quality and volume targets.
- Comfortable operating across multiple brands or categories at the same time without losing creative distinctiveness between them.
- Robust fluency in performance marketing metrics and how creative choices actually drive them. You should be as comfortable in a data review as in a creative review.
- Working knowledge of AI-assisted creative tools for both video and design production.
- A bachelor's degree is preferred but not required.

Preferred Qualifications

- Experience scaling a creative team from a small group to a larger production operation.
- Exposure to multiple consumer categories, such as health, wellness, supplements, beauty, or adjacent areas.
- Experience building the creative identity for a brand from launch, rather than only optimizing an existing one.
- Familiarity with production-tracking or points-based workflow systems.





Where We Expect to Find This Person

Strong candidates are likely to come from one of the following backgrounds.

- A Creative Director or Head of Creative at a consumer brand, managing an in-house video and design team.
- A senior creative lead at a performance marketing agency, managing creative output across multiple client accounts.
- A senior video editor or designer who has grown into a creative leadership role and can demonstrate both the strategic and people-management side of the work, not just the craft.

Key Competencies

- You are genuinely capable in both disciplines, and can personally sit down and complete an edit or a design file yourself.
- You think strategically and tactically at once. You can set creative direction across several brands and still fix one specific cut that is not working.
- You are data-literate, and can read a performance dashboard as fluently as a creative brief, letting the data change the direction when it should.
- You are a strong people leader who can coach a production team on speed and quality at the same time, without one coming at the cost of the other.
- You are systems-minded and comfortable operating inside a structured production pipeline with targets, points, and throughput tracking.

Compensation and Benefits

- Competitive fixed compensation, commensurate with experience, reflecting a senior leadership position.

Success Metrics for the First Three to Six Months

- Team-wide production targets for volume and efficiency are consistently met across the brand portfolio.
- A measurable creative-driven performance improvement, such as in ROAS, CTR, or hook rate, on at least one brand, that can be attributed to a creative strategy change you introduced.
- A performance feedback loop is established, so editors and designers are regularly shown how their own work performed.
- Clean creative ownership of any new brand launch that falls within this window, from identity through the first ad sets.
- Revision cycles and first-pass approval rates are trending in the right direction across the team.

📌 Creative Head (Hyderabad)
🏢 Good Health
📍 Hyderabad