Key Responsibilities

Corporate &
- Product Launch Management

- Plan and execute corporate launches, product unveilings, media events, and dealership inaugurations.
- Develop launch strategies, event calendars, and execution roadmaps aligned with business goals.
- Manage end-to-end launch operations including venue selection, production, branding, logistics, and guest management.
- Coordinate with internal stakeholders to ensure timely launch readiness.

Event Planning &

- Brand Experience

- Create premium brand experiences for media, dealers, customers, influencers, and corporate stakeholders.
- Ensure all launch events maintain brand identity and communication standards.
- Oversee stage production, event flow, AV requirements, and experiential activities.
- Manage launch collateral, presentations, merchandise, and event branding materials.

Agency &

- Vendor Management

- Coordinate with event agencies, production houses, creative partners, and vendors for execution.
- Negotiate commercials, timelines, and deliverables with external partners.
- Monitor vendor performance and ensure quality standards are maintained.

Stakeholder &

- Media Coordination

- Collaborate with PR, marketing, digital, sales, and leadership teams for integrated launch communication.
- Support media engagement, influencer participation, and press event coordination.
- Manage VIP guests, dealer partners, and internal leadership participation during launch events.

Budgeting &

- Reporting

- Manage launch budgets and ensure cost-effective execution.
- Track event performance, audience engagement, and post-event reporting.
- Prepare event analysis reports and recommendations for future improvements.

Desired Candidate Profile

Education





- MBA/PGDM in Marketing, Event Management, Communications, or related field preferred.
- Bachelor’s degree in marketing, Media, Event Management, or equivalent.

Experience

1. 5–8 years of experience in corporate events, launch management, brand activation, or experiential marketing.
2. Prior experience in automotive, EV, mobility, luxury, or consumer brands preferred.
3. Experience managing large-scale launch events and stakeholder coordination is an advantage.

Skills Required

- Strong expertise in event planning and launch execution.
- Excellent project management and multitasking abilities.
- Robust communication and stakeholder management skills.
- Ability to manage high-pressure situations and tight timelines.
- Creative thinking with attention to detail.

Key Competencies

- Event &
- Launch Management
- Brand Experience Creation
- Strategic Planning
- Vendor &
- Agency Management
- Cross-functional Coordination
- Execution Excellence

- JSW Group is a part of O. P.

Jindal

Group and has diversified interests into Iron &

- Steel making, Energy, Power, JSW Cement, JSW Foundation, JSW One Platforms, JSW Infrastructure and Port Facilities and has in recent years expanded its footprints across Paints, Sports and JSW Ventures. The JSW Group’s revenues stood at US $ 24 billion for the year ended 31st March, 2024. The JSW Group has facilities and investments in India, USA, Italy, Chile, Mozambique, UAE and South Africa. Following the establishment of a joint venture with MG Motors India, our current focus is on expanding our business footprint and capturing a substantial market share across India. We are seeking individuals from civil background to grow this initiative and support our strategic vision.

📌 Corporate Launch Events - Lead (Mumbai)
🏢 JSW Group
📍 Mumbai