Company Description Ethinos is a leading digital marketing agency headquartered in Mumbai, with a strong presence across India and in Australia. The organization brings together creative professionals with expertise in media and technology to build modern, business-focused digital solutions.

Ethinos offers services such as social media and performance marketing, marketing automation, programmatic advertising, influencer marketing, SEO, strategy, design, and web development. The team uses AI-based media performance tools and data-driven strategies to deliver intelligent, omni-channel campaigns that meet and exceed client objectives. Ethinos focuses on future-ready solutions that combine analytical rigor with imaginative thinking to create meaningful customer experiences and measurable business impact.

Role Description This is a full-time, on-site Copywriter (B2C) Fashion role based in Bengaluru. The Copywriter will craft engaging, brand-aligned copy for fashion-focused campaigns across digital channels, including websites, social media, email, and online ads.

Daily responsibilities include developing concepts with the creative and marketing teams, writing clear and persuasive product descriptions, taglines, and campaign narratives, and adapting copy for different target audiences and platforms.



The role involves collaborating closely with designers and account managers, maintaining consistency with brand tone and style guidelines, and revising content based on feedback and performance data. The Copywriter will also ensure all content is accurate, well-structured, and optimized for customer engagement and conversion.

Qualifications

- Strong Writing skills with experience in fashion-focused B2C copy and creative storytelling.
- Ability to create Press Releases and campaign messaging tailored to fashion and lifestyle brands.
- Excellent Communication skills for collaborating with cross-functional teams and presenting ideas clearly.
- Attention to detail in Proofreading to ensure error-free, polished copy aligned with brand standards.
- Understanding of Marketing principles, digital campaigns, and audience behavior in the fashion retail space.
- Bachelor’s degree in Marketing, Communications, Journalism, Fashion, or a related field preferred.
- Experience working in an agency or fashion brand environment is an advantage.
- Familiarity with social media platforms, ecommerce content practices, and basic SEO for copywriting.
- Ability to work in office in Bengaluru, manage deadlines, and handle multiple projects simultaneously.

📌 CopywriterC) (Bengaluru)
🏢 Ethinos
📍 Bengaluru