Company Description Impresario Handmade Restaurants, part of Impresario Entertainment and Hospitality Pvt. Ltd. (IEHPL), is among India’s leading food and beverage companies and a pioneer in experiential dining.

The organization focuses on understanding how India eats, drinks, and socializes, creating distinctive dine-out experiences for diverse audiences. With a vision to build sustainable, profitable brands through solid creative concepts and professional management, Impresario has grown from a single Mocha outlet in 2001 to around 48 restaurants, cafés, and bars across 15 Indian cities. Its portfolio includes well-known brands such as Smoke House Deli, Salt Water Café, Slink & Bardot, Mocha, Prithvi Café, Social, and Flea Bazaar Café, each offering a unique, curated experience.

Role Description The Copy and Content Executive is a full-time, on-site role based in Mumbai. The role involves crafting clear, engaging copy for brand campaigns, menus, promotions, and in-restaurant communication across Impresario’s portfolio.

The executive will develop and execute content for digital platforms, including websites, social media, email, and partner channels, ensuring consistency with brand voice and positioning. Day-to-day responsibilities include brainstorming creative ideas with marketing and design teams, producing content calendars, adapting copy for multiple formats, and reviewing materials to maintain quality and accuracy.



The role also includes monitoring audience engagement, supporting campaign performance analysis, and collaborating with stakeholders across hospitality and operations to reflect on-ground experiences in all communication.

Qualifications

- Candidates should possess strong Writing and Web Content Writing skills, with the ability to adapt tone and style for multiple brands and formats.
- Candidates should possess skills in Content Strategy, including planning content calendars, aligning messaging with brand goals, and supporting campaign development.
- Candidates should possess skills in Social Media Marketing, with experience creating platform-specific content and understanding engagement metrics.
- Candidates should possess excellent Communication skills, including clear verbal and written communication and effective collaboration with cross-functional teams.
- Relevant qualifications such as a degree in Communications, Journalism, Marketing, English, or a related field are beneficial.
- Prior experience in hospitality, lifestyle, or consumer brands, and familiarity with Mumbai’s dining and culture scene, is advantageous.
- Attention to detail, creativity, comfort working in a fast-paced environment, and proficiency with basic content and collaboration tools (e.g., MS Office, Google Workspace, social media publishing tools) are beneficial.

📌 Copy and Content Executive (Mumbai)
🏢 Impresario Handmade Restaurants
📍 Mumbai