About the Role

We are looking for a Content / Script Writer with 2–3 years of experience who can independently own content creation and scriptwriting from ideation to execution.

The ideal candidate should have a strong understanding of storytelling, social media content, short-form videos and audience psychology , and should be capable of leading their own work with minimal supervision.

Key Responsibilities

- Develop creative and engaging scripts for Instagram Reels, YouTube Shorts and other social media formats .
- Research, ideate and develop content concepts based on brand objectives, audience interests and current trends.
- Write strong hooks, scripts, dialogues, captions and CTAs that drive engagement.
- Take complete ownership of assigned content projects from ideation to final delivery .
- Work independently and manage the content pipeline without requiring constant supervision.
- Collaborate with the Social Media, Marketing, Video and Creative teams to bring scripts to life.
- Stay updated with social media trends, viral formats, competitor content and emerging content styles.
- Adapt writing style and tone according to different platforms, campaigns and target audiences.
- Work with the team on content calendars and ensure timely delivery of scripts.
- Review content performance and use insights to improve future scripts and storytelling.
- Take initiative to experiment with new content formats and creative approaches.
- Ensure all content is aligned with the company's brand voice and communication guidelines.

Requirements

- 2–3 years of relevant experience in content writing, scriptwriting, social media content or a similar role.




- Strong experience in writing short-form video scripts and social media content .
- Excellent storytelling and creative writing skills.
- Strong understanding of Instagram, Reels, YouTube Shorts and digital content trends .
- Ability to write attention-grabbing hooks and engaging narratives.
- Ability to independently manage work, prioritise tasks and meet deadlines.
- Strong research and ideation skills.
- Good communication and collaboration skills.
- Ability to take ownership and work with minimal day-to-day supervision.
- Experience in a fast-paced startup/marketing workplace will be an advantage.

Key Expectations The person should be able to own the content function assigned to them , rather than waiting for instructions for every task. They should proactively identify content opportunities, pitch ideas, develop scripts, coordinate with relevant teams and ensure timely execution.

KPIs

- Quality and consistency of scripts
- Number of content ideas/concepts generated
- Timely delivery of assigned scripts
- Reel/video engagement and retention
- Content reach and shareability
- Contribution to follower and audience growth
- Ability to independently manage the assigned content pipeline
- Performance of content based on views, engagement, shares and saves

Ideal Candidate We are looking for someone who is creative, proactive and self-driven , with the ability to turn an idea into a compelling story and take complete ownership of the process. The candidate should be comfortable working independently and should have a strong understanding of what makes digital content engaging and shareable.

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