Key Responsibilities / What You’ll Do:

- Write content for the website, including blogs, product descriptions, and other web pages.
- Write copy for Email, WhatsApp, RCS and Push Notification campaigns geared toward driving conversions.
- Plan and execute the content calendar for the website, including keyword research and preparing content requirements.
- Assign tasks to freelancers and ensure timely delivery of articles.
- Conduct quality checks on freelancer-delivered content to ensure it meets our publishing standards.
- Publish content on the website using Strapi CMS.
- Maintain content records and track performance through regular reporting and analysis.
- Coordinate with design/SEO teams to ensure content aligns with on-page optimisation and visual requirements.
- Monitor content performance (traffic, rankings, engagement) and refine strategy based on insights.

Experience & Qualifications:
- Graduation in Finance, Commerce (B.Com/M.Com),



or Business Studies.
- 2–3 years of experience writing website content, with a focus on long-form SEO content.
- Strong understanding of finance and financial products such as stocks, mutual funds,

and bonds will be a plus.
- Excellent written and verbal communication skills.
- Robust understanding of SEO principles — keyword research, on-page optimisation,

content structuring, etc.
- Familiarity with SEO tools like Google Search Console, GA4, SEMrush, etc. is a plus.
- Eagerness to learn and take initiative on emerging areas like GEO, AEO, and

AI-driven SEO practices.
- Working knowledge of AI tools (Claude, ChatGPT, etc.) for content optimisation, SEO research, and image generation.
- .Ability to manage multiple projects and meet deadlines

📌 Content Writer (Gurugram)
🏢 Astranova Mobility
📍 Gurugram