Key Responsibilities

- Develop creative and engaging content ideas aligned with the brand strategy.
- Write scripts for Instagram Reels, YouTube videos, product explainers, educational videos, advertisements, and brand films.
- Create content in Malayalam and English and adapt messaging for different audiences.
- Provide creative direction for video shoots, including:
- Concept development
- Storyline
- Scene flow
- Dialogue / Voice-over
- Visual references
- On-screen text
- Call-to-action (CTA)
- Work closely with the marketing, design, video, and social media teams.
- Convert marketing objectives into compelling stories, concepts, and scripts.
- Create strong hooks, captions, taglines, campaign concepts, and social media copy.
- Research trends, competitors, audience behaviour, and relevant topics to generate fresh content ideas.
- Adapt content for different platforms, formats, and target audiences.
- Maintain consistency with the brand's tone, messaging, and positioning.
- Review and refine content based on performance, feedback, and campaign objectives.




- Participate in brainstorming sessions and contribute creative campaign ideas.

Core Skills

- Robust Scriptwriting Skills
- Content Direction / Creative Direction
- Storytelling
- Copywriting
- Social Media Content Creation
- Video Content Planning
- Creative Concept Development
- Research & Trend Analysis
- Strong Malayalam & English Communication Skills
- Good Understanding of Instagram, YouTube, and Other Digital Platforms

Preferred Skills

- Experience in writing short-form video scripts

- Strong understanding of hooks, audience retention, and CTAs
- Basic knowledge of video production and editing
- Experience with health, wellness, fitness, lifestyle, technology, or consumer brands
- Ability to create both informational and promotional content
- Ability to translate complex topics into simple, engaging content
- Understanding of current social media trends and content formats

Benefits

- Flexible schedule

- Health insurance

- Paid sick time

Work Location: In person

📌 Content Writer and Editor (Kozhikode)
🏢 NIBIT INTERNATIONAL PVT - SALPIDO
📍 Kozhikode