? WE’RE HIRING | Creative Strategist & Content Creator

Ethnic Elements is looking for a highly creative, trend-aware and execution-focused Creative Strategist & Content Creator who can build compelling content across all our digital platforms.

We’re looking for someone who doesn’t just create content — but understands what to create, why it will work, and how it can drive reach, engagement and sales.

✨ What You’ll Do

? Creative Strategy

- Develop monthly and weekly content strategies aligned with brand and business goals
- Conceptualise campaigns, launches, festive content and product stories
- Identify trends, formats, hooks and content opportunities
- Build content ideas specifically for organic growth as well as paid advertising

? Content Creation – All Platforms

- Create content for Instagram, Facebook, YouTube, Pinterest, LinkedIn and other relevant platforms
- Conceptualise Reels, Stories, Carousels, Posts, Shorts and long-form content
- Write hooks, scripts, captions, headlines and CTAs
- Plan and execute engaging fashion, styling, product and storytelling content
- Repurpose content intelligently across different platforms instead of simply reposting the same creative everywhere

? Reels & Video Content

- Ideate and script high-retention Reels and short-form videos
- Work with photographers, videographers, models and designers during shoots
- Create shot lists, mood boards and references
- Understand pacing, hooks, transitions, storytelling and current editing styles
- Be comfortable creating/shooting content independently when required

? Performance & Growth

- Track content performance — reach, engagement, watch time, CTR, saves, shares and conversions




- Analyse what is working and continuously improve the content strategy
- Work closely with the performance marketing team to develop Meta and Google ad creatives
- Generate multiple creative angles and variations for testing
- Understand the difference between content that gets views and content that drives action and sales

? AI + New-Age Content

- Actively use AI and modern creative tools for research, ideation, scripting and content development
- Explore new formats, platforms and creative opportunities instead of waiting for instructions

? Who We’re Looking For

Someone who is

✔️ Creative but commercially aware

✔️ Obsessed with social media, fashion and emerging trends

✔️ Strong at storytelling and visual communication

✔️ Comfortable both strategising and executing

✔️ Able to take ownership from idea → shoot → content → publishing → analysis

✔️ Fast, organised and capable of managing multiple content requirements

✔️ Curious about recent platforms, AI tools and changing algorithms

Fashion / Lifestyle / D2C brand experience will be strongly preferred.

? Location: Bengaluru

? Role: Full-Time

? Brand: Ethnic Elements

If you believe great content is a combination of creativity + storytelling + data + execution , we’d love to hear from you.

? Apply: Send us your CV along with your portfolio / Instagram / Reels / content samples .

Please mention “Creative Strategist & Content Creator” while applying.

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📌 Content strategiest and Creator (Bengaluru)
🏢 Ethnic elements
📍 Bengaluru