Company Description

Vamayra Global is a consumer products company building Indian brands in wellness, lifestyle and everyday essentials. Our first brand, Yadom Life, is a sensory wellness brand. Its first product is a herbal inhaler, built on a classic bazaar ritual and rebuilt for a Gen-Z India. It launched this year and is running ahead of plan. More products follow over the next several months. We are small, fast and founder-led, and we are assembling the founding team now.

Role Description

Own everything Yadom Life makes. Organic content, ad creative, influencer content, end to end, from idea to what goes live.

One line to save us both time: this person writes. Every script, hook, caption, ad line and piece of website copy comes from you. There is no copywriter under you and there won't be one. This is a strategist who writes, not a strategist who briefs writers.

What you'll actually do:

- Build 2 to 4 repeatable content IPs. Formats with a name, a shape and a reason to come back, not one-off reels. Own the content pillars and the idea filter: what we make, what we kill, and why.
- Plan and run the calendar across Instagram, YouTube and the website. Write the scripts yourself. Direct our video editor and the junior on the team.
- Be on set. Direct shoots, decide frames, sit on edits until they are right.
- Produce the UGC and ad creative feeding our Meta ads. Volume, variations, hooks. Read hook rate, hold, CTR and ROAS by creative, and let the numbers pick the next batch.
- Run the influencer pipeline yourself. Shortlist, outreach, negotiate, mostly barter and low-cost. Brief them so what comes back is usable, then repurpose the best of it into ads.
- Aesthetic bar is high and non-negotiable. Zero tolerance on errors: spellings, claims, numbers, ingredient names.

What you get:



full ownership of the content function from day one, working with the founder and not through four layers. Launch campaigns to own end to end, more than once. Budget, and a real appetite for ideas more compelling than the category deserves.

Noida Sector 62. Full-time, in-office. Up to Rs. 12 LPA.

Qualifications

Must have

- 3 to 6 years on content for a consumer or D2C brand, agency, or a creator-led business
- A portfolio where you can point at a format or IP and say "I built that, from blank page to live", and show what it did
- You write, and you are good at it. English and Hinglish that sounds like a person, not a brand deck
- Comfortable directing a shoot and sitting through an edit
- You have run influencer and barter deals yourself, not approved someone else's list
- You have made creative for paid social and know why one performed and another did not
- Strong visual taste. You will be asked to show us feeds you admire and explain why

Nice to have

- Wellness, personal care, FMCG or lifestyle experience
- Hands-on with Premiere, CapCut, Canva or Figma, enough to mock something up rather than wait
- Worked at an early-stage brand where you were the whole function

Not a fit if

- You need a big team or an agency to produce anything
- Your work is mostly approvals, decks and coordination
- You need a fully-formed brief before you can start
- You expect a writer or an agency to turn your thinking into actual copy

To apply, mail [email protected] with the subject "Content Lead [Your Name]". In three lines tell us: one content IP you built, what it did, and one thing you would change about on our instagram (@yadom_life) content today. Attach two scripts you wrote yourself.

Applications without a portfolio, without writing samples, or without those three lines will not be reviewed.

📌 Content Lead (Noida)
🏢 Vamayra Global
📍 Noida