We are looking for our first dedicated marketing hire to own how our B2B product shows up in the world, primarily through organic content on X and Instagram and wherever else our buyers actually hang out.

This is not a post-three-times-a- week-and- check-the-box role. You will shape our voice, build an audience from the ground up, and turn content into a real growth channel. Paid ads exist as a secondary lever; organic is the main game. You will work directly with the founders, sit close to the product, and have the freedom and responsibility to figure out what works.

Skills

Content Marketing

Social Media

Copywriting

Ghostwriting

Short-form Video

B2B SaaS

Figma

Canva

Seniority Level

Intermediate

Employment Type

Full time

Industry

Information Technology

Job Function

Marketing

Responsibilities

Own our presence on X and Instagram end-to-end: strategy, writing, posting, engaging, iterating

Develop a sharp, distinctive point of view for the brand and turn it into threads, posts, carousels, short-form video, and whatever format the channel rewards

Ghostwrite and amplify content for the founders, since a big part of B2B organic growth is founder-led

Talk to customers regularly, sit in on sales calls and read support tickets to understand the buyer deeply enough to write things that resonate

Experiment constantly, track what is working, and double down on it





Use paid sparingly to amplify organic posts that are already proving themselves

Help identify which other channels are worth expanding into, such as LinkedIn, YouTube, newsletters and communities

Skills & Qualifications

2-5 years of experience in content, social, or growth marketing

Proof you have personally grown a B2B product, brand, or your own account from near-zero to a real engaged audience, with actual posts, threads and numbers

You write well in public: this is non-negotiable, and we will ask for links

You have taste and can name your favourite B2B accounts on X and articulate what makes them good

Founder energy: excited to learn the product deeply, talk to customers, and own outcomes rather than execute someone elses content calendar

Comfort being on camera or ghostwriting for those who are, one of these has to be true

Nice to have: B2B SaaS experience, a personal audience on X, LinkedIn or YouTube, comfort with Figma or Canva and short-form video editing, and familiarity with paid social as an amplifier

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Content Marketer (Bengaluru)
🏢 Tipstat
📍 Bengaluru