Company Name: VARITE India Private Limited

About The Client

An American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. They specialize in software for creating and publishing a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print.

About The Job:

- We are looking for a Sr. Content &

Experience Specialist

who can craft Clientive, human-cantered experiences across web, in-app, and community touchpoints — someone who blends storytelling, UX writing, and data-driven insights to make creative products like Photoshop and Lightroom easier to understand, more engaging to use, and inspiring to explore.

- They should also be able to drive leadership-driven high impact initiatitives end to end with minimal to no managerial oversight.

Essential Job Functions:

- Own end-to-end content lifecycle management — including structured content audits, gap analysis, content deprecation, and refresh cycles — across help, in-app, and web touchpoints.

- Conduct and interpret Voice of Customer (VoC) analysis — synthesizing support tickets, community signals, user feedback, and search data to identify content gaps and improvement opportunities.

- Apply SEO, GEO, and AEO best practices to ensure content is discoverable across traditional search, AI-powered platforms (Google AI Overviews, Perplexity), and in-product search surfaces.

- Define and maintain content audit frameworks and governance standards to ensure accuracy, consistency, and compliance at scale across a multi-product ecosystem.

- Define, deliver, and lead content that increases customer self-service and enablement for a suite of products within multiple channels - web, in-app, community, social and more.

- Contribute to and create plans to support product and user outcomes and larger content initiatives.

- Contribute to cross-org and cross-domain content and experience initiatives

- Lead Voice of Customer analysis — drawing on support data, community signals, search trends, and user research — to proactively identify content gaps, friction points, and high-impact improvement opportunities.

- Work with marketing and product teams to come up with projects and campaigns to aid self-serve, increase ARR and grow product usage

- Lead projects and manage dependencies in the context of narrow release timelines.

- Collaborate with engineering, support, and product management to understand product goals, technical details, and implement content needs.

- Be capable of wearing multiple hats: strategist, creator/author, quality control/editor, customer support, and project manager.





- Design and/or maintain logical information architectures with a primary focus on usability and discoverability

- Collect and analyse quality metrics to ensure content success and goals.

- Collaborate effectively with cross-functional teams and user community to develop, write, and maintain content.

- Deliver clear and concise content by following Adobe writing principles and Style Guide.

- Deliver high quality and accurate Agentic content by ensuring effective reviews by all stakeholders while prioritizing actual user testing in app for accuracy.

- Develop expertise in the assigned area of work and contribute meaningfully to the product roadmap.

- Monitor user activity, feedback, ratings, and web metrics to identify and report issues that have maximum impact on most users.

- Collaborates with data insights team to perform in-depth analysis of customer data to glean users’ expectations from the content & product experience.

- Mentor, train, and guide junior members of the team to drive successful outcomes across a segment.

- Write Clientive UI/UX copy that enhances user flows and product understanding, balancing clarity with creativity.

- Write explicit, Clientive dialogues for AI assistants that guide users through products and workflows.

- Use data and user insights to build and refine existing content experiences.

- Leverage GenAI tools to accelerate content creation — while ensuring every output is refined, validated, and elevated by the human touch.

Qualifications

Experience and qualifications:

- Bachelor's degree or higher in English, communication, journalism, marketing, or other relevant fields

- 7+ years' experience, preferably at a software company where most of your work involves customer-centric content, collaborating with various partners and writing customer-facing documentation.

- Hands-on familiarity with Adobe Photoshop and/or Lightroom — sufficient to write accurately about workflows, features, and user scenarios without requiring constant SME validation

- Demonstrated experience owning end-to-end document and content lifecycle management, including audits, governance, and refresh workflows.

- Practical knowledge of SEO, GEO,



and AEO — including optimizing content for AI-powered search surfaces and ensuring discoverability across channels.

- Experience conducting or commissioning Voice of Customer research and translating findings directly into content strategy decisions.

- Experience with text, visual, and video development tools or CMS (Content Management Solution)

- High proficiency in English language – both verbal and written.

- Strong team player with excellent communication, organization, and interpersonal skills.

- Strong analytical skills with the ability to plan, prioritize, and respond to changes quickly based on documented results and metrics.

- Knowledge of analytics, search technologies, and SEO/GEO/AEO best practices.

Edge skills that will set you apart:"

- Experience writing for in-app AI assistants — including response design, fallback copy, tone calibration, and dialogue flows

- UI/UX writing experience — microcopy, onboarding flows, error states, tooltips

- Video creation and/or editing skills — scripting, production, or post-production for tutorial or feature walkthrough content

- Working knowledge of Adobe Photoshop and/or Lightroom as a user, not just a writer about them

How to Apply: Interested candidates are encouraged to respond/submit their updated resumes, and for additional job opportunities, please visit Jobs In India – VARITE.

Unlock Rewards: Refer Candidates and Earn.

If you're not available or interested in this opportunity, please pass this along to anyone in your network who might be a good fit and interested in our open positions. VARITE offers a Candidate Referral program, where you'll receive a one-time referral bonus based on the following scale if the referred candidate completes a three-month assignment with VARITE.

Experience Level Bonus Referral:

0-2 years

INR 5,000

2-6 years

INR 7,500

6+ years

INR 10,000

About VARITE: VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA, UK, CANADA and INDIA. VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking, Cloud Infrastructure, Hardware and Software, Digital Marketing and Media Solutions, Clinical Diagnostics, Utilities, Gaming and Entertainment, and Financial Services.

Equal Opportunity Employer:

VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.

📌 Content & Experience Strategist (Noida)
🏢 VARITE
📍 Noida