Job role:

We’re looking for a sharp, storytelling-led Content & Community Specialist who can craft compelling brand communication, build engaged communities, and drive PR visibility. This role blends content creation, social media strategy, creator/influencer partnerships, PR coordination, and brand storytelling across all consumer touchpoints.

If you’re someone who understands culture, aesthetics, trends, and how to translate a brand’s personality into daily content—this role is for you.

Key Responsibilities:

1. Content and Storytelling

- Build brand positioning, narratives and strategies for increasing brand awareness and affinity
- Own the brand content calendar across social, digital, and community channels
- Create and lead storytelling for product launches, campaigns, festive drops, and packaging updates

2. Community and PR

- Build the strategy and and nurture brand communities, creators, and loyalists as per brand positioning, including influencer programs
- Drive community initiatives including UGC, contests, ambassadors,



and sampling programs
- Own the PR calendar: press releases, media outreach, founder and brand stories, build relationships with complimentary brands, media platforms

Additional Responsibilities:

● Ensure implementation of brand guidelines

● Write explicit, compelling copy for websites, ads, packaging, emailers, and product descriptions

● Work closely with design, performance, product, and agency partners

Key Requirements:

● 2+ years of experience in content, social media, community, brand communications, or PR

● Strong writing and storytelling skills; able to adapt to a modern Indian, Gen-Z friendly tone

● Deep understanding of Instagram, Youtube and engagement mechanics

● Experience coordinating with creators, PR agencies, journalists, or media platforms

● Aesthetic and design sensibility; ability to craft visual briefs and work well with designers

📌 Content & Community Specialist (Mumbai)
🏢 Nova Nova
📍 Mumbai