About LXME:

LXME is India’s first financial platform curated exclusively for women. We are on a mission to empower millions of women to take control of their financial futures. Backed by factual insights, expert advice, and a vibrant community, LXME makes investing, saving, budgeting, and spending easy and accessible. Join a high-growth fintech startup that’s revolutionizing how women engage with money — a platform built by women, for women.

About the Role:

- Plan, execute, and optimize user acquisition and retention campaigns across MoEngage, Meta Ads Manager and Google Ads

- Create and manage lifecycle journeys including onboarding, activation, retention, win-back, and engagement campaigns.

- Build audience cohorts, segmentation logic, funnels, and event-based automation in MoEngage.

- Execute performance marketing campaigns across Meta and Google for app installs, leads, conversions, and remarketing.

- Monitor campaign KPIs including CPI, CAC, ROAS, retention, CTR, CVR, and engagement metrics.

- Coordinate with product, tech, analytics, and design teams for campaign execution and tracking implementation.





- Conduct A/B testing for creatives, copies, audience targeting, landing pages, and communication journeys.

- Analyze campaign performance and provide actionable insights for scale and optimization

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- Ensure accurate tracking, attribution, and reporting across platforms.

Requirements

- 2–5 years of experience in Growth Marketing, CRM Marketing, or Performance Marketing.

- Hands-on execution experience on:

- MoEngage

- Meta Ads Manager

- Google Ads

- Solid understanding of:

- User acquisition funnels

- Retention and engagement strategies

- Attribution and analytics

- Prior experience in fintech, consumer tech, or app-first businesses is a plus.

Preferred Skills

- Knowledge of attribution platforms like AppsFlyer

- Familiarity with push notifications, WhatsApp, email, and in-app communication strategies

- Understanding of cohort analysis and growth experimentation

- Experience working with app events, SDK tracking, and marketing automation

📌 Campaign Manager (Mumbai)
🏢 LXME
📍 Mumbai