Creative & Fashion Content Producer

Company: Ethnic Elements

Location: Bengaluru

Employment Type: Full-Time

About the Role

Ethnic Elements is looking for a Creative & Fashion Content Producer who can transform products, collections, trends and brand stories into visually compelling content across digital platforms.

This is a hands-on creative role combining fashion sensibility, content ideation, styling, shoot production, storytelling and social media execution.

The ideal candidate should not just follow trends but understand why certain content works, how to adapt it for our brand, and how to turn an idea into finished content.

You will take ownership of content from concept → styling → shoot planning → production → editing coordination → final delivery.

Key ResponsibilitiesCreative Direction & Content Ideation

- Develop fresh concepts for fashion campaigns, product launches, social media and performance marketing.
- Create concepts for Reels, Shorts, product videos, styling videos, campaign shoots, editorial content, carousels and static creatives.
- Build mood boards, visual references, shot lists and creative briefs.
- Research fashion, cultural, social media and visual trends continuously.
- Develop strong hooks and storytelling concepts that can capture attention within the first few seconds.
- Translate the Ethnic Elements brand identity into a consistent visual language.

Fashion Content Production
- Plan and execute fashion and product shoots from start to finish.
- Coordinate with models, photographers, videographers, stylists, makeup artists and internal teams.
- Select products and create appropriate product combinations for shoots.
- Assist with or independently handle fashion styling and visual presentation.
- Ensure garment draping, fit, accessories, backgrounds, props and overall styling are aligned with the creative concept.
- Supervise shoots to ensure required photographs and video footage are captured efficiently.
- Maintain consistency in product colours, detailing and overall brand presentation.

Social Media & Video Content Create and produce content for:





Instagram | Facebook | YouTube | Pinterest | LinkedIn | Website | Marketplaces

- Produce Instagram Reels, Stories and social-first fashion videos.
- Develop styling videos such as 1 Product – Multiple Looks, occasion-based styling and trend-led fashion content.
- Create behind-the-scenes, craftsmanship, product-detail and brand-storytelling content.
- Adapt one shoot into multiple pieces of platform-specific content.
- Work with editors or independently create/edit short-form content when required.
- Understand video pacing, transitions, music, hooks, captions and retention.

Content Writing & Storytelling
- Write/review Reel scripts, video concepts, captions, hooks and CTAs.
- Develop stories around Indian textiles, crafts, weaves, artisans, fabrics and styling.
- Present traditional Indian fashion in a contemporary and engaging way.
- Convert product features into interesting consumer-facing stories rather than simply listing specifications.

Performance Creative Work closely with the digital marketing team to create content specifically for Meta Ads, Google Ads and other paid campaigns.

- Develop multiple creative angles for the same product.
- Produce strong opening hooks for video advertisements.
- Create product-focused, problem/solution, styling, testimonial and storytelling creatives.
- Study performance data to understand which creative concepts generate stronger CTR, engagement, conversions and ROAS.
- Continuously develop new creative variations for testing.

AI & Creative Tools
- Use AI tools for content research, concept development, scripting, mood boards and creative experimentation.
- Explore emerging content creation and editing tools.
- Identify ways to make the content production process faster without compromising brand quality.

Content Planning & Management
- Maintain a weekly/monthly content calendar.




- Plan content around current launches, festivals, campaigns, promotions and important cultural moments.
- Maintain an organised content library of photographs, videos, raw footage and final creatives.
- Ensure content is produced and delivered according to timelines.
- Coordinate simultaneously across multiple products and campaigns.

What We're Looking For
- Strong visual and fashion aesthetic.
- Good understanding of fashion styling, colour combinations, composition and visual storytelling.
- Strong knowledge of Instagram, Reels and short-form video formats.
- Ability to identify and adapt emerging social media trends.
- Comfortable working both behind the camera and on the production floor.
- Ability to convert an idea into an executable shoot.
- Basic understanding of photography and videography is preferred.
- Familiarity with tools such as Canva, Adobe Creative Suite, CapCut or similar editing software.
- Excellent communication and coordination skills.
- Ability to work in a fast-moving fashion/e-commerce environment.

Preferred Experience 1-2 years in one or more of the following:

Fashion Content | Creative Production | Fashion Styling | Social Media Content | D2C Content | Fashion E-commerce | Creative Direction

Experience working with a fashion, lifestyle, beauty or D2C brand will be strongly preferred.

What Success Looks Like

We are looking for someone who can consistently produce content that:

Stops the scroll → Builds desire → Tells the product story → Strengthens the brand → Drives action.

This is not a role limited to posting on social media. You will be expected to own the creative process, experiment continuously and help define how Ethnic Elements looks and communicates across digital platforms.

To Apply

Please share

- CV / Resume
- Portfolio
- Instagram/Reels or other content samples
- Fashion shoots or campaigns you have worked on
- Examples of content you personally conceptualised and produced

Portfolio is essential for this role. Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 campaign and content producer (Koramangala)
🏢 Ethnic elements
📍 Koramangala