09 Sep
|
Talasha
|
Ahmedabad
Talasha has been mandated to hire a Business Unit Head for India's leading restaurant management platform. The organisation powers operations for tens of thousands of F&B; outlets in India and they have recently launched their marketing saas product to optimise full funnel marketing for restaurants. This is a leadership role to take the product to market and own the P&L;
Responsibilities
- Revenue and P&L;
- Own BU revenue, margin, gross retention, and net revenue retention end-to-end
- GTM strategy -Build and execute market penetration & growth strategies while driving sustainable unit economics and business performance.
- Product roadmap -Participate in roadmap planning as the primary voice of the customer: advocate for features that protect retention and enable expansion, not just net-new capability. Identify patterns across accounts that indicate a systemic product gap vs. a one-off client issue; surface systemic gaps for roadmap prioritization, one-offs for ops resolution
- Marketing craft
- Optimise the various verticals of the marketing product sold across restaurants -A. Influencer — creator selection, brief quality, campaigns that fill tables vs. buy views B. Meta & Google — audiences, creative, budget allocation, realistic ROAS for a single outlet C. WhatsApp CRM — segmentation, journeys, deliverability, cost-per-message D.Loyalty — earn/burn economics, real repeat vs. discount addiction
- Pricing and packaging -Price and structure commercial terms on expansion & renewal deals above a defined threshold- Subscription, usage-based, performance-linked, or a mix.
- Operations
- Optimise campaigns delivery at rising volumes. Build the operating model, SLAs, and drive automation and process improvement within the BU — reduce manual effort per account each quarter
- Data
- Study Campaign ROI across thousands of outlets, cohorts, repeat rates, cost curves & apply the learnings for better outcomes.
- Playbooks -Develop sales playbooks, CRM processes, forecasting systems, and channel partnerships to accelerate revenue growth.
- Expansion -Identify new market opportunities, partnerships, industry segments, and expansion strategies to unlock future growth
Valuable to Have-
- 8+ years of experience with minimum 5 years owning P&L; responsibility of B2B Saas or Edtech startups
- Proficiency in marketing - meta, google ads, influencer marketing, crm, loyalty etc
- Proven ability to build revenue organizations from 0→1 or early-stage
- Strong B2B SaaS, Ed-tech or enterprise software sales experience with complex deal cycles.
- Successful track record selling to B2B clients in retail or F&B.;
- Strong commercial acumen and experience building financial models across pricing, renewal structures, metrics driven reporting.
CTC - Rs.30-40 LPA (Basis last drawn) Location - Ahmedabad (work from office)
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📌 Business Unit Head (Saas) (Ahmedabad)
🏢 Talasha
📍 Ahmedabad