Role & Responsibilities

- Drive offline business growth through exhibitions, trade fairs, expos, pop-ups, brand events and trunk shows.

- Identify, evaluate, negotiate and manage participation in relevant exhibitions and events.

- Own the complete stall lifecycle including organiser coordination, location, layout, branding, staffing, stock planning and logistics.

- Build and maintain relationships with boutiques, multi-brand stores, resellers and distributors.

- Identify and convert B2B, bulk, wedding and occasion-wear business opportunities.

- Generate leads through cold calling, store visits, networking, events and market outreach.

- Maintain an organised lead and client database with timely follow-ups and strong conversion discipline.

- Track offline sales, event expenses, revenue and ROI, and recommend events and markets worth repeating.

- Coordinate with the design and social media teams for event branding, marketing collateral and online coverage.

- Develop new markets and expand the brand's offline presence city by city.

- Travel to exhibitions, events and client locations as required.

- Achieve monthly and quarterly sales and business development targets.

Preferred Candidate Profile

- 3+ years of experience in business development, sales or retail expansion.

- Experience in fashion, apparel, ethnic wear, jewellery, lifestyle or a related consumer category preferred.

- Hands-on experience managing exhibitions, trade fairs, expos, pop-ups or brand events is essential.





- Should be able to explain specific events handled, stall performance and sales/revenue generated.

- Strong B2B sales, negotiation, networking and relationship-management skills.

- Comfortable with cold calling, client meetings and visiting stores personally.

- Strong communication skills in Hindi and workable English.

- Presentable, confident and comfortable interacting with business owners and customers.

- Willingness to travel and work weekends during exhibitions and event seasons.

- Ability to work with sales numbers, targets, revenue and ROI.

- Existing network of boutiques, resellers, distributors or multi-brand stores will be an advantage.

- Experience in ethnic wear, bridal or occasion-wear sales will be an advantage.

- Experience in launching a recent city/market is a plus.

- Basic knowledge of CRM and MS Excel preferred.

- Comfortable working from the Green Fields Colony, Faridabad base.

- Own conveyance preferred.

Perks & Benefits

- Performance-based growth opportunities.

- Opportunity to work directly with the founders and take ownership of offline business growth.

- Exposure to exhibitions, fashion events, retail expansion and B2B business development.

- Opportunity to build and lead the brand's offline market presence across cities.

- Travel opportunities for exhibitions, events and client meetings.

- High ownership and scope for career growth in a growing fashion brand.

📌 Business Development Manager - Offline Growth (Faridabad)
🏢 Kasturi creations
📍 Faridabad