Business Development Manager

Experience: 4–7 Years

Industry: Creative Marketing Agency

About Us:

Cranberry Design Studio is a Pune-based creative marketing agency working with clients across India, and international markets.

ROLE OVERVIEW:

The Business Development Manager will generate new business by sourcing qualified leads, conducting sales meetings, preparing proposals, closing deals, and coordinating project handovers.

KEY RESPONSIBILITIES:

LEAD GENERATION:

- Research target companies and identify decision-makers in Marketing and HR.
- Source leads through LinkedIn, Google, Fundoodata, events, referrals, and email outreach.
- Build and maintain the prospect database with contact details, lead source, and lead stage.
- Maintain and update all lead activity in the CRM.
- Reach out to existing contacts with new services, offers, and relevant campaigns.

LEAD QUALIFICATION:
- Research prospects before every sales meeting.
- Qualify leads using BANT — Budget, Authority, Need, and Timeline.
- Identify decision-makers, requirements, budgets, and timelines.
- Update qualification details and next steps in the CRM.

SALES & CLOSING:





- Conduct sales calls and meetings with qualified prospects.
- Present Cranberry’s creative and digital marketing services, case studies, and results.
- Recommend services based on the client’s requirements.
- Prepare proposals, presentations, and quotations with the internal team.
- Present proposals and negotiate commercials within approved guidelines.
- Follow up on proposals and close deals.
- Identify upselling and recurring business opportunities.

CLIENT & INTERNAL COORDINATION:

- Document key discussions and decisions through email.
- Coordinate with the Accounts team through contract and payment closure.
- Coordinate with the Operations team after deal closure.
- Hand over the confirmed project with complete scope, commercials, timelines, and client requirements.

SALES ASSETS:

- Create and update case studies, presentations, proposal templates, and quotation templates.
- Organize sales assets by service/offer in Google Drive.
- Keep sales materials updated with current services, projects, and results.

Location: Pune, Maharashtra Work Mode: Work From Office

📌 Business Development Manager (Pune)
🏢 Cranberry Design Studio
📍 Pune