Key Responsibilities

1. Business Development & Revenue Growth

- Develop and execute strategies to increase student enrolments and revenue.

- Identify new business opportunities, markets, student segments, and institutional partnerships.

- Build and manage the complete business development pipeline from lead generation to conversion.

- Set and achieve monthly and quarterly revenue and enrolment targets.

- Analyse market trends and competitor activities to identify growth opportunities.

1. Student Acquisition & Sales

- Work closely with the marketing and sales teams to convert qualified leads into paying students.

- Develop effective sales strategies for courses, batches, test series, and other learning products.

- Monitor conversion rates, lead quality, CAC, revenue per student, and other key sales metrics.

- Identify bottlenecks in the student acquisition funnel and implement corrective strategies.

- Develop referral, ambassador, community, and other student acquisition initiatives.

1. Partnerships & Institutional Business

- Identify and establish partnerships with colleges, educational institutions, coaching centres, student communities, and relevant organisations.

- Explore B2B and B2B2C opportunities for Anjion Learning.





- Negotiate and manage partnership agreements.

- Build long-term relationships with strategic partners.

1. Market Expansion

- Identify opportunities to expand Anjion Learning into recent competitive-exam categories and geographic markets.

- Conduct market research to understand student needs, competitor positioning, pricing, and demand.

- Develop go-to-market strategies for new products and markets.

1. Team Management

- Lead, train, and motivate the business development/sales team.

- Set individual and team targets and monitor performance.

- Establish effective sales processes, reporting systems, and performance benchmarks.

- Conduct regular reviews and provide actionable feedback to team members.

1. Cross-functional Collaboration

- Work closely with the Marketing, Academic, Content, Operations, and Customer Support teams to ensure smooth student acquisition and onboarding.

- Provide market and student insights to the academic and product teams.

- Collaborate on campaigns, launches, webinars, orientations, and promotional initiatives.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits

- Flexible schedule

- Provident Fund

Work Location: In person

📌 Business Development Manager (BDM) (Kochi)
🏢 Anjion Learning
📍 Kochi