Company Description Prudent Ads is a performance marketing company providing affiliate and performance marketing services across diverse verticals, including gaming, BFSI, e-commerce, real estate, insurance, dating, health, loans, and automobile. The company collaborates with clients on multiple pay models such as CPL, CPI, CPT, CPD, CPM, CPIT, CPC, and CPV to drive measurable results. With operations in Singapore and India, Prudent Ads supports brands in scaling their customer acquisition and engagement efforts.

The organization values innovation in digital and marketing and encourages current ideas to optimize campaign performance and growth.

Role Description This is a full-time, on-site role based in Noida for a Business Development Executive. The role involves identifying and pursuing new business opportunities in performance and affiliate marketing, generating qualified leads, and building a robust sales pipeline.

The Business Development

Executive will engage with prospective clients, present suitable pay models and campaign solutions, negotiate terms, and close deals. Day-to-day responsibilities include managing and nurturing client accounts, coordinating with internal teams to ensure smooth campaign execution, tracking performance metrics,



and preparing regular reports. The role also requires staying informed about industry trends, competitor activities, and emerging opportunities in digital marketing to support strategic growth.

Qualifications

- Ability to drive New Business Development and Lead Generation within performance and affiliate marketing environments.
- Strong Business acumen with experience in sales, negotiation, and understanding of various digital pay models.
- Excellent Communication skills, including client presentation, stakeholder engagement, and relationship-building.
- Proven Account Management capabilities, with experience maintaining and growing key client relationships.
- Bachelor’s degree in Business, Marketing, or a related field; MBA or equivalent postgraduate qualification is an advantage.
- Experience in digital marketing, advertising networks, or performance marketing agencies is highly beneficial.
- Comfort working with targets, sales metrics, and CRM tools, with the ability to analyze data and prepare reports.
- Self-motivated, organized, and able to work collaboratively with cross-functional teams on-site in Noida.

📌 Business Development Executive (Noida)
🏢 Prudent Ads(Singapore and India)
📍 Noida