About the Role

We are looking for a Business Development Executive – SFO (Small Fleet Operator) Program to build and scale our network of small fleet operators in Bangalore.

The role will be responsible for identifying fleet owners and vehicle operators, pitching our vehicle rental/fleet program, negotiating commercials, onboarding vehicles in bulk, and ensuring successful activation and utilization of the fleet.

This is a highly field-oriented, target-driven role and is best suited for someone who has worked with fleet owners, transporters, EV operators, logistics partners, 3PLs, delivery partners or vehicle rental/leasing businesses.

Key Responsibilities1. Fleet Owner Acquisition

- Identify and build a strong pipeline of Small Fleet Operators (SFOs), fleet owners, transporters and vehicle aggregators across Bangalore.
- Develop relationships with owners operating multiple 2W, 3W, 4W or commercial vehicles.
- Generate leads through field visits, referrals, industry networks, market mapping, cold calling and local partnerships.
- Identify high-potential fleet clusters and micro-markets for targeted acquisition.
- Conduct regular field visits to fleet yards, transport hubs, logistics parks and operator locations.

1. Bulk Vehicle Rental / Fleet Onboarding

- Pitch the company's vehicle rental / leasing / fleet deployment proposition to fleet operators.
- Understand the operator's fleet size, vehicle type, utilization, financing status and deployment requirements.
- Drive bulk vehicle onboarding from initial discussion through documentation and activation.
- Coordinate vehicle inspection, documentation, verification, contract execution and deployment.
- Ensure committed vehicles are activated within agreed timelines.
- Work closely with operations, finance, fleet and service teams to resolve onboarding bottlenecks.

1. Commercial Negotiation

- Negotiate rental rates, commercial terms, deposits, tenure, utilization commitments and other operator-level commercials.
- Prepare commercial proposals and business cases for fleet owners.




- Understand fleet-owner economics and identify mutually viable commercial structures.
- Ensure deals meet internal contribution-margin and business requirements.
- Support contract closure and ensure commercial terms are correctly documented.

1. Relationship & Account Management

- Build long-term relationships with SFOs and fleet operators.
- Act as the primary point of contact during onboarding and early deployment.
- Monitor fleet activation, utilization, availability and operator satisfaction.
- Identify opportunities to increase fleet size and expand relationships with existing operators.
- Resolve commercial and operational escalations in coordination with internal teams.

1. Market Development

- Map the Bangalore fleet ecosystem and maintain a database of fleet owners and operators.
- Track competitor offerings, rental rates, incentives and market practices.
- Identify emerging fleet clusters and new demand pockets.
- Build referral and channel relationships with vehicle dealers, financiers, OEMs, logistics companies and fleet ecosystem partners.

1. Reporting & Performance Management

- Maintain an accurate sales pipeline and daily activity tracker.
- Track leads, meetings, proposals, negotiations, closures, vehicles committed and vehicles activated.
- Prepare weekly/monthly business development reports.
- Ensure achievement of monthly targets for:
- New SFOs acquired
- Vehicles onboarded
- Vehicles activated
- Fleet utilization
- Revenue contribution
- Conversion rate
- Operator retention

Ideal Candidate Profile
- 2–5 years of experience in Business Development, B2B Sales, Fleet Sales, Vehicle Rental/Leasing, Logistics,



Mobility or Last-Mile Delivery.
- Experience in bulk vehicle onboarding or fleet acquisition is strongly preferred.
- Prior experience working with fleet owners, transporters, 3PLs, delivery partners or small business operators is highly desirable.
- Strong preference for candidates from companies such as:
- Candidates from other EV, fleet rental, 3PL, transportation, logistics or commercial vehicle businesses with similar experience are also encouraged to apply.

Must-Have Skills
- B2B field sales and lead generation
- Fleet-owner / transporter acquisition
- Bulk vehicle onboarding
- Commercial negotiation
- Partner/vendor onboarding
- Relationship management
- Solid follow-up and closure skills
- Ability to work independently in the field
- Good understanding of fleet economics and vehicle utilization
- Strong communication and negotiation skills
- Basic Excel / CRM proficiency
- Willingness to travel extensively within Bangalore

Preferred Experience Candidates with experience in any of the following will be particularly relevant:
- EV fleet sales or rental
- Commercial vehicle sales
- Vehicle leasing/rental
- Fleet supply acquisition
- Last-mile delivery
- E-commerce logistics
- 3PL / transportation
- Driver/fleet partner acquisition
- Fleet vendor onboarding
- Small fleet operator acquisition
- Delivery Service Partner (DSP) acquisition
- Enterprise mobility
- Fleet financing / vehicle financing

Key Success Metrics The candidate will be measured primarily on fleet acquisition and activation, including:

- Number of qualified SFOs acquired
- Number of vehicles contracted
- Number of vehicles successfully onboarded
- Vehicle activation rate
- Lead-to-SFO conversion
- SFO-to-vehicle conversion
- Monthly revenue generated
- Fleet utilization
- Cost of acquisition
- SFO retention and fleet expansion
- Onboarding turnaround time

Pay: ₹800,000.00 - ₹900,000.00 per year

Benefits

- Flexible schedule

Work Location: In person

📌 Business Development Executive (Bengaluru)
🏢 Magenta EV Solutions
📍 Bengaluru