Business Development Executive – Pre-Sales & Lead Generation

Location: Gurgaon / Hybrid

Experience: 1–4 years

Employment Type: Full-time

Department: Business Development / Sales & Marketing

About the Role

We are looking for a Business Development Executive – Pre-Sales & Lead Generation who can take ownership of the early-to-mid stages of our sales funnel — from identifying target markets and prospects to generating leads, qualifying opportunities, conducting discovery calls, supporting solutioning and moving prospects towards closure.

This is a hands-on, revenue-focused role combining:

- Business Development
- Pre-Sales
- Market Research
- Outbound Lead Generation
- Google Ads & Meta Ads
- Client Discovery & Qualification
- Proposal & Pitch Support
- Sales Pipeline Management

The ideal candidate should be commercially driven, research-oriented and comfortable speaking with founders, business owners, CXOs and senior decision-makers. Key Responsibilities1. Business Development & Sales

- Identify and target potential B2B customers across relevant industries and segments.
- Build and maintain a healthy sales pipeline through outbound and inbound channels.
- Conduct cold calling, email outreach, LinkedIn outreach and other prospecting activities.
- Understand prospect requirements, business challenges and buying intent.
- Qualify leads based on business need, budget, authority and timeline.
- Conduct discovery calls and initial product/service presentations.
- Follow up consistently with prospects and move opportunities through the sales funnel.
- Negotiate with prospects and support deal closure.
- Achieve monthly lead, opportunity and revenue targets.

2. Pre-Sales & Solutioning

- Understand our technology, products and services well enough to communicate their business value.
- Conduct requirement-gathering and discovery sessions with prospects.
- Translate business requirements into an initial solution approach.
- Coordinate with the product/engineering team for technical feasibility and solution discussions.
- Prepare proposals, presentations, pitch decks, estimates and statements of work.
- Participate in client demos and solution presentations.
- Support RFP/RFI/RFQ responses where required.
- Clearly communicate the value proposition, use cases, differentiators and ROI to prospects.

3. Market Research & Account Intelligence

- Research target industries, companies, competitors and emerging opportunities.
- Identify ideal customer profiles (ICP)



and relevant buyer personas.
- Build targeted account and prospect lists.
- Conduct competitor and market analysis.
- Identify new verticals, geographies and customer segments.
- Track industry trends and identify potential business opportunities.
- Research decision-makers and build account maps using LinkedIn, company websites and sales intelligence tools.

4. Lead Generation

- Develop and execute outbound lead-generation strategies.
- Generate qualified leads through:
- LinkedIn
- Email campaigns
- Cold calling
- Industry databases
- Networking
- Referrals
- Partnerships
- Events/webinars
- Paid advertising
- Continuously test different messaging, industries, personas and acquisition channels.
- Track lead quality and conversion from lead → meeting → opportunity → customer.

5. Google Ads & Meta Ads – Lead Generation The candidate should either have hands-on experience or be capable of managing/working closely with a performance marketing resource for:

- Google Search Ads
- Google Display / Performance Max where relevant
- Meta Ads – Facebook & Instagram
- Lead-generation campaigns
- Audience and keyword research
- Competitor research
- Campaign and audience segmentation
- Ad-copy and creative testing
- Landing-page recommendations
- Retargeting and remarketing
- Lead forms and conversion campaigns
- Campaign budget management
- A/B testing

Track and optimize key metrics such as:
- CPL – Cost per Lead
- CPA – Cost per Acquisition
- CTR – Click-through Rate
- Conversion Rate
- Lead-to-opportunity conversion
- ROAS where applicable

Experience with GA4, Google Tag Manager, Meta Pixel and conversion tracking will be an advantage. These are increasingly standard requirements in performance lead-generation roles. 6. CRM & Sales Pipeline

- Maintain accurate prospect and opportunity information in CRM.
- Keep pipeline stages, activities and follow-ups updated.
- Track meetings, proposals, negotiations and closures.
- Prepare weekly/monthly sales reports.
- Analyze funnel performance and identify bottlenecks.




- Ensure no qualified opportunity is lost due to poor follow-up.

Required Skills

- 2–6 years of experience in B2B Business Development, Inside Sales, Pre-Sales or Lead Generation.
- Strong verbal and written communication skills.
- Good presentation and client-facing skills.
- Strong research and analytical ability.
- Comfortable with cold calling and outbound prospecting.
- Ability to communicate with senior business stakeholders.
- Strong follow-up and negotiation skills.
- Understanding of B2B sales funnels and lead qualification.
- Basic understanding of technology/software services.
- Good working knowledge of Excel/Google Sheets and presentation tools.
- Experience with CRM systems is preferred.
- Experience with LinkedIn/Sales Navigator is a plus.
- Experience with Google Ads and Meta Ads is a strong advantage.

Preferred Experience Candidates with experience selling or generating leads for:

- SaaS
- AI / Automation
- Technology Services
- Software Development
- Digital Transformation
- Web / Mobile Development
- Enterprise Solutions
- Marketing Technology

will be preferred.

Key Performance Indicators (KPIs)

The candidate will be measured on both activity and business outcomes, including:

- Qualified leads generated
- Discovery meetings booked
- Qualified opportunities created
- Proposal/RFP opportunities
- Lead-to-meeting conversion
- Meeting-to-opportunity conversion
- Chance-to-closure conversion
- New customers acquired
- Revenue generated
- Sales pipeline value
- Cost per qualified lead
- Paid campaign performance
- Follow-up discipline and CRM hygiene

What We're Looking For We are looking for someone who is:

Research-driven + Sales-oriented + Consultative + Data-driven + Entrepreneurial

You should not just generate a list of leads.

You should be able to answer:

Who should we sell to? → Why would they buy? → How do we reach them? → How do we qualify them? → What solution should we propose? → How do we move them towards closure?

Why Join Us?

- Opportunity to work closely with the founders and leadership.
- Exposure to technology, AI and modern digital solutions.
- Ownership of the business-development funnel.
- Opportunity to build and experiment with new lead-generation channels.
- Performance-linked growth and incentives.
- High ownership and rapid-paced startup environment.

- Note - Please share your resume at [email protected] with subject - "BDE-current package-experience"

📌 Business Development Executive (Gurugram)
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