: Business Development Associate

Location: New Delhi

Type: Full Time

About Helium: Helium is an AI-driven personalization platform built for eCommerce brands. We help D2C and online-first brands create more personalized customer experiences by combining product intelligence, visitor insights, and brand data — ultimately helping brands improve engagement and conversion. We’re building at the intersection of AI, eCommerce, personalization, and growth, and we’re looking for someone who can help us grow the business and build strong relationships with the right customers and partners.

The Role: We’re looking for a Business Development Associate who is commercially sharp, great with people, understands marketing, and is genuinely curious about AI and technology. This is a high-ownership role where you’ll work closely with the leadership team across business development, sales, marketing, partnerships, customer acquisition, and strategic growth initiatives. You’ll be responsible for identifying opportunities, building relationships with potential customers and partners, supporting the sales process, executing growth initiatives, and helping turn opportunities into meaningful business outcomes.

The ideal person is someone who can think strategically but is equally comfortable executing — whether that means reaching out to a potential customer, preparing for a sales conversation, researching a new market, building a campaign, developing a partnership, or figuring out why something isn’t working.

What You'll Do:

- Work with leadership to build and execute Helium’s GTM strategy.
- Identify target segments, accounts, and high-potential customers, with a focus on D2C and eCommerce brands.
- Own customer acquisition from prospecting and outreach through discovery, proposals, and closure.
- Build relationships with founders, CXOs, marketing,



growth, and other key decision-makers.
- Develop new acquisition channels through outbound, partnerships, referrals, events, and experiments.
- Develop GTM messaging, campaigns, content, and sales collateral that improve conversion.
- Research markets, competitors, customers, and emerging trends to identify new opportunities.
- Translate customer pain points into compelling positioning and value propositions for Helium.
- Build AI-powered tools, automations, and workflows to improve prospecting, research, outreach, sales, and GTM execution.
- Own the sales pipeline, track funnel metrics, and continuously optimize conversion and growth.
- Work closely with product and marketing to turn customer insights into better GTM decisions.
- Build repeatable systems and processes for customer acquisition and revenue growth.
- Take ownership of new GTM experiments and initiatives from idea to execution.

What We're Looking For:

- 2–5 years of experience in GTM, Growth, Business Development, Sales, Marketing, Partnerships, or similar roles.
- Robust commercial instincts and the ability to identify, create, and convert business opportunities.
- Understanding of B2B SaaS GTM, customer acquisition, sales, and growth.
- Excellent communication, pitching, negotiation, and relationship-building skills.
- Comfortable selling to founders, CXOs, and senior business decision-makers.
- Strong understanding of AI, SaaS, technology products, and tech ecosystem.
- Ability to use AI to build lightweight tools, automations, and workflows
- Strong analytical and problem-solving skills, with a data-driven approach to GTM.
- High ownership, proactive mindset, and ability to operate independently in a fast-moving startup.
- Strong execution skills and willingness to experiment, learn, and iterate quickly

Share your resumes at [email protected]

📌 Business Development Associate (New Delhi)
🏢 Helium
📍 New Delhi