OBJECTIVES OF THIS ROLE

This is a full-time on-site role for a BTL Marketing Activation skilled at SOBHA Ltd. The role involves executing BTL activations, conceptualizing events, and managing vendors

We are looking for a high-energy, results-driven professional who takes full ownership, gets things done, and delivers impact. This role demands a strategic executor with sharp planning and execution skills, capable of coordinating with multiple stakeholders and driving projects to completionon time, every time.

The ideal candidate is a go-getter with a deep understanding of advertising, brand collaborations, and event generation in the luxury industry. They must have the ability to conceptualize and execute high-impact BTL activations, craft innovative event strategies, and forge powerful partnerships with top-tier luxury brands.

This individual will work closely with the Regional Head to not only plan but aggressively implement marketing initiatives, ensuring brand dominance in micro-markets through cutting-edge activations. They will own the event calendar, drive brand alliances, and relentlessly push for excellence in execution.

KEY RESPONSIBILITIES

- Assisting the Regional Head for planning and implementation of marketing activities for the respective projects
- Leading end to end planning and execution of BTL activities for launch and sustenance campaigns with seasonal experience in on-ground activations & promotions.




- Generate innovative BTL activation ideas tailored to micro-markets, enhancing local visibility and engagement.
- Conceptualize and design events catering to the luxury market, ensuring alignment with brand standards and customer expectations.
- Develop and maintain a comprehensive event calendar encompassing weekly, monthly, and quarterly events for residential themed projects.
- Plan and establish collaborations for co-branded events and brand alliances, fostering relationships with luxury brands for partnerships and event participation.
- Liaise with vendors and internal teams to ensure smooth event coordination and also monitor that marketing collaterals are in place at the respective project sites.
- Responsible for end-to-end BTL activations by managing vendors, tracking daily activities across projects, planning within budgets, and owning monthly Opps & Site visit marketing targets for each project.

SKILLS AND QUALIFICATIONS
- Bachelors/masters degree in marketing, business, or related field
- Excellent written and verbal communication skills
- Proven track record in event management with a focus on the luxury market, demonstrating creativity and strategic thinking.
- Adept at generating unique event concepts and experiences that resonate with the luxury audience

We need a closer—someone who thrives under pressure, takes charge, and turns vision into reality. No excuses. Just results. Willingness to work 6days a week, including weekends.

📌 BTL Marketing Activation (Bengaluru)
🏢 Sobha
📍 Bengaluru