Role Summary

We are seeking a hands-on Braze Developer / Expert to own the technical implementation, optimization, and scaling of our Braze instance as the core of our Customer Engagement / CDP ecosystem. This role blends platform architecture, campaign engineering, and data integration — building the pipes that feed Braze, the logic that drives personalization, and the campaign infrastructure that powers customer engagement across lifecycle, retention, and acquisition marketing.

Key Responsibilities

- Architect, build, and maintain Braze Canvas flows, Campaigns, and Journeys across email, push, SMS, in-app messaging, and webhooks.
- Own the data model within Braze — custom attributes, events, and user profile unification — ensuring data integrity across ingestion sources.
- Integrate Braze with upstream CDP and data infrastructure (Segment, mParticle, Snowflake, or equivalent) via SDKs, REST APIs, and Currents/webhooks.
- Build and maintain Liquid templating for energetic, personalized content across channels.
- Design and implement audience segmentation logic, including behavioral, RFM, and predictive segments (Braze Intelligent Selection / Predictive Suite where applicable).
- Configure and troubleshoot event tracking, custom events, and attribute mapping in partnership with engineering and analytics teams.
- Lead MarTech stack optimization initiatives — auditing existing Braze configuration, reducing technical debt, and improving campaign delivery performance (deliverability, latency, error rates).
- Partner with engineering to manage Braze SDK implementation (iOS, Android, Web) and troubleshoot integration issues.




- Support A/B testing and multivariate testing frameworks within Braze to optimize campaign performance.
- Build and maintain dashboards and reporting (Braze Intelligence Hub, Currents-to-warehouse pipelines) for campaign performance, funnel, and attribution analysis.
- Ensure data privacy and compliance (CAN-SPAM, GDPR, CCPA) across all campaign configurations and data handling.
- Collaborate cross-functionally with marketing, product, analytics, and engineering to translate business requirements into scalable Braze solutions.
- Document platform architecture, campaign logic, and integration workflows for internal knowledge continuity.

Required Qualifications

- 3+ years of hands-on Braze platform experience (Canvas, Campaigns, Connected Content, Liquid, Currents) — core, non-negotiable requirement.
- Strong working knowledge of CDP concepts and platforms (Braze itself as CDP, or integration with Segment, mParticle, Adobe Real-Time CDP, Tealium).
- Proficiency in Liquid templating language for dynamic content personalization.
- Experience with REST APIs and webhooks for platform integrations.
- Working knowledge of SQL for data validation, segmentation logic, and reporting.
- Experience with event-based tracking and taxonomy design (custom events, custom attributes).
- Familiarity with mobile/web SDK implementation (iOS, Android, JavaScript) as it relates to Braze data collection.




- Understanding of multi-channel campaign mechanics: email, push notifications, SMS, in-app messaging.
- Experience with A/B testing methodologies and campaign performance optimization (CTR, conversion, deliverability metrics).
- Knowledge of data privacy regulations (GDPR, CCPA, CAN-SPAM) as applied to marketing platforms.

Preferred Qualifications

- Braze certification(s) (e.g., Braze Certified Practitioner/Expert) strongly preferred.
- Experience migrating from or integrating alongside other ESPs/marketing automation platforms (Marketo, HubSpot, Salesforce Marketing Cloud, Iterable).
- Exposure to AI/ML-driven personalization or predictive targeting.
- Experience with Snowflake, BigQuery, or Redshift for CDP data warehousing and Currents ingestion.
- Background in e-commerce, retail, or subscription-based customer lifecycle marketing.
- Familiarity with Agile/Scrum delivery environments.
- Prior experience acting as a technical liaison between marketing and engineering teams.

Success Metrics for This Role

- Reduction in campaign deployment time / technical turnaround.
- Improved data accuracy and unification across customer profiles within Braze.
- Measurable lift in engagement KPIs (open rate, CTR, conversion) from optimized segmentation and personalization.
- Reduced platform errors, failed sends, and integration downtime.

Focus Area: Customer Data Platform (CDP), Multi-Channel Campaign Development, MarTech Optimization

Experience: 3 to 5 years

Location:

Chennai / Bangalore / Hyderabad / Pune / Mumbai

Interested candidates can share their updated resume to: [email protected]

📌 Braze Developer (3 to 5 years) (Bengaluru)
🏢 Ewarriors Tech Solutions
📍 Bengaluru