Key Responsibilities

Brand Strategy &

- Positioning

- Define and evolve the AI Next brand strategy, positioning, and value proposition globally.
- Create compelling messaging frameworks that resonate with enterprise decision-makers, business leaders, technology leaders, and AI practitioners.
- Ensure consistency of brand narrative across all customer touchpoints and marketing channels.
- Drive category creation and differentiation in the rapidly evolving Enterprise AI market.

Thought Leadership &

- Market Presence

- Develop executive thought leadership programs for AI Next leadership.
- Drive industry narratives around Applied AI, Generative AI, Agentic AI, and Intelligent Automation.
- Build compelling content strategies including reports, whitepapers, POVs, videos, keynote presentations, and customer success stories.
- Partner with analyst relations teams to strengthen AI Next visibility among industry analysts and influencers.

Integrated Brand Campaigns

- Lead global brand campaigns across digital, social, events, PR, analyst, and partner ecosystems.
- Create high-impact launch programs for current platform capabilities and innovations.
- Drive awareness and engagement campaigns targeting enterprise buyers and industry stakeholders.

Corporate Communications &

- PR

- Partner with PR agencies and corporate communications teams to secure media coverage and thought leadership opportunities.
- Drive executive visibility through interviews, speaking opportunities, podcasts, webinars, and industry conferences.




- Manage crisis communication readiness and reputation management initiatives.

Events &

- Ecosystem Marketing

- Own strategic brand presence at industry conferences, customer events, roadshows, and executive forums.
- Create impactful event messaging, experiences, and executive content.
- Collaborate with alliance and partner teams to amplify joint marketing initiatives.

Brand Measurement &

- Insights

- Establish brand health KPIs and measurement frameworks.
- Track brand awareness, share of voice, analyst perception, media visibility, and engagement metrics.
- Leverage market research, customer insights, and competitive intelligence to refine positioning and strategy.

Team Leadership

- Build and mentor a high-performing brand marketing team.
- Manage agency partners, PR firms, creative vendors, and external stakeholders.
- Foster a culture of innovation, experimentation, and customer-centric storytelling.

Required Qualifications

Education

- MBA in Marketing, Business Management, or a related discipline preferred.

Experience

- 15+ years of experience in Brand Marketing, Corporate Marketing, Product Marketing, Communications, or Go-to-Market functions.
- Significant experience in B2B Technology, Enterprise Software, SaaS, AI, Cloud, Automation, Data, or Digital Transformation businesses.
- Demonstrated success building and scaling global technology brands.
- Experience working with executive leadership teams and C-level stakeholders.
- Strong exposure to analyst relations, PR, and thought leadership programs.

📌 Brand marketing (Bengaluru)
🏢 Edgeverve
📍 Bengaluru