09 Sep
|
Kolte Patil
|
Pune
Roles & Responsibilities:
- Support development of recent project proposals by providing inputs on product mix,
pricing benchmarks, customer behaviour, and micro-market insights.
- Assist in creating marketing plans and communication requirements for each project,
ensuring alignment with the overall positioning.
- Coordinate development, proofreading, and execution of all marketing collaterals such as brochures, videos, brochures, site branding elements, sales materials, and digital assets.
- Conduct primary and secondary research to understand customer preferences, buying patterns, and competitive activity.
- Track industry trends, identify relevant innovations, and suggest upgraded or new formats for communication and on-ground execution.
- Manage vendors and agencies across design, printing, digital, fabrication, events, and on-site branding including evaluation, onboarding, quality checks, and timeline adherence.
- Handle end-to-end on-site branding execution including planning, production follow-ups,
installations, and regular site inspections to ensure consistency and upkeep.
- Coordinate with external partners for the design, production, and deployment of branding materials such as signages, hoardings, experience-zone elements, and gallery collaterals.
- Support planning and execution of project launches, channel partner events, open houses, and on-site engagement activities; ensure all branded zones are set up accurately and on time.
- Monitor all communication circulating in the market across digital platforms, sales channels,
CP networks, real estate portals, and OOH; highlight deviations and support corrective actions as needed.
- Work closely with Sales teams to understand customer-facing requirements, address collateral gaps, and support with timely marketing interventions.
- Maintain all marketing trackers including budget sheets, vendor costings, activity logs,
inventory of collaterals, and on-site branding status.
- Track expenses, support with ROI assessments, and prepare regular management updates on marketing activity performance.
- Follow internal marketing processes, documentation norms, and approval workflows with accuracy and discipline.
Skills Required
- Strong creative sense and the ability to brief, review, and refine marketing material.
- Basic working knowledge of Photoshop, Illustrator (AI), and CorelDRAW (CDR).
- Proficiency in MS Office (Excel trackers, PowerPoint presentations, Word documentation).
- Good vendor management, coordination, and multitasking skills.
- Strong interpersonal skills with professionalism, patience, and the ability to work in highpressure environments.
- Ability to work independently while collaborating effectively across teams.
- Good communication and presentation skills.
Qualification & Experience:
- MBA/PGDM in Marketing from a reputed institution.
- 1–2 years of experience in real estate marketing (mandatory).
- Demonstrated willingness to learn, improve, and stay updated on market dynamics and product knowledge.
📌 Brand Marketing Manager (Pune)
🏢 Kolte Patil
📍 Pune