Brand Manager (Chennai)

Brand Manager (Chennai)

09 Sep
|
CavinKare
|
Chennai

09 Sep

CavinKare

Chennai

Responsibilities:

- Identify market needs and new opportunities with input from respective regional sales managers.
- Coordinate, oversee, and manage sales to customers.
- Interact with partner sales teams to generate leads.
- Manage sales cycle and create a sense of urgency to ensure timely deal closures.
- Implement and manage overall marketing strategy, communication, and budget allocation across various marketing channels.
- Develop and implement cohesive marketing plans to increase brand awareness.
- Lead and manage sales and marketing activities to generate revenue.
- Supervise the smooth implementation of marketing and field sales promotion activities.
- Present sales and revenue forecasts to the management team.
- Liaise with enablement functions to ensure executives are equipped with the necessary tools and collaterals.

Requirements:

- Bachelor's degree in a relevant field, MBA/PGDM preferred.
- 5-10 years of experience in marketing, branding, promotional, advertising, or related roles.
- Strong analytical and communication skills.
- Experience in defining tech requirements such as CRM systems.
- Proven track record of sales success with quota achievement.
- Experience in digital marketing and data analytics tools.
- Ability to lead cross-functional teams and deliver projects on time.
- Knowledge of ATL & BTL activities and strategic creative marketing.
- Experience in managing sales activities and partners to drive revenue.
- Familiarity with developing and executing successful sales campaigns.
- Robust community marketing experience and business model knowledge.

Skills:

- Strategic alliance development.
- Knowledge of web analytics tools like Google Analytics.
- Excellent written and verbal communication skills.
- Proficiency in English language.
- Proficient in SEO, social media management, and brand partnerships.
- Strong negotiation skills and experience in handling objections during price negotiations.

Compensation:

- Best in the industry.

CavinKare,



one of India’s foremost FMCG companies, commenced its journey as Chik India in 1983 with the launch of CHIK Shampoo. By pioneering the concept of sachets in the Indian market, CavinKare made a significant impact from its inception. Today, the company has evolved into a leading FMCG conglomerate, expanding its presence across major segments such as dairy, personal care, professional care, food & beverage, retail, and e-commerce.

CavinKare’s diverse brand portfolio includes:

ª Shampoos: CHIK, Meera, Karthika, and Nyle

ª Hair Wash Powders: Meera and Karthika

ª Coconut Oil: Meera

ª Skin Creams: Spinz and Fairever

ª Deodorants & Talc: Spinz

ª Pickles & Snacks: Ruchi, Chinni’s, and Garden

ª Hair Colours: Indica

ª Retail Salon Products: Raaga Professional

ª Beverages: Maa

ª Dairy: Cavin’s

Recently, CavinKare ventured into the e-commerce segment with its own direct-to-consumer (D2C) brand, Buds & Berries. This brand combines handpicked ingredients such as Bulgarian rose, tangerine orange, kiwi, red onion & ginseng, and clove & tea tree in its hair care and skin care products. Additionally, CavinKare maintains a strong retail presence with its Beauty Salons - Green Trends and Limelite, SANCHU Animal Hospital, CK’s Bakery, and Jango’Z.

Many of CavinKare’s brands are leaders in their respective categories. The company’s dedicated R&D; center, equipped with the latest technology and equipment, continually supports its divisions in their innovation efforts. CavinKare’s success is rooted in a profound understanding of mass marketing dynamics, enabling it to establish a firm foothold in the national market.

CavinKare’s corporate mission, “We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees,” underscores its commitment to growth, innovation, and employee satisfaction. This mission has propelled the company to achieve significant milestones and maintain a competitive edge in the FMCG sector.

📌 Brand Manager (Chennai)
🏢 CavinKare
📍 Chennai

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