Job Title: BD Executive- Organic Lead generation and Client outreach

Location: Recent Delhi (In-office)

Experience: 2–3 years

Type: Full-time

About Us

NOIR & BLANCO is a performance marketing agency specialising in Google Ads for D2C ecommerce brands across India. We work with brands in jewellery, fashion, home decor, skincare, and lifestyle categories — managing Shopping campaigns, Search ads, and full-funnel Google strategies that drive measurable revenue growth.

We're a small, high-output team. Everyone here owns their work, thinks like a strategist, and executes like a specialist.

Key Responsibilities

- Organic Lead Generation

Research and identify potential international fashion brands, designers, boutiques, retailers, private labels, e-commerce brands, and sourcing companies.

Generate leads organically through

Google

LinkedIn

Instagram

Facebook

Pinterest

Fashion directories and industry platforms

Brand websites

Trade associations and business directories

Other relevant online sources

Identify the right decision-makers such as Founders, Designers, Creative Directors, Production Managers, Sourcing Managers, Buyers, and Procurement Heads.

Build and continuously update a structured database of qualified prospects.

Collect relevant information including company name, website, contact person, designation, email, phone/WhatsApp where available, social media handles, product category, location, and business potential.

- Should be proficient in using tools like Apollo, Contact out, Linkedin Sakes navigator, etc
- Client Outreach

Conduct personalized cold outreach through email, LinkedIn, Instagram, WhatsApp and other relevant channels.

Develop outreach messages based on the prospect’s brand, product range, aesthetic, price positioning, and manufacturing requirements.

Introduce NOIR AND BLANCO and communicate our manufacturing capabilities effectively.





Follow up consistently with prospects without being overly aggressive.

Handle initial queries and coordinate with the senior BD/sales team for qualified opportunities.

- Prospect Qualification

Understand the prospect’s

Product category

Manufacturing requirements

Order quantities

Target markets

Price positioning

Fabric requirements

Embroidery/customization requirements

Current sourcing/manufacturing setup

Qualify leads based on their potential business value and likelihood of conversion.

Prioritize high-potential prospects for further engagement.

- Lead & CRM Management

Maintain an accurate record of all leads and communication.

Track

New leads generated

Outreach completed

Responses received

Follow-ups

Meetings/calls

Sample inquiries

Quotations

Orders/conversions

Ensure no qualified lead is lost due to missed or delayed follow-ups.

Provide regular reports on lead-generation and outreach performance.

- Relationship Building

Build long-term relationships with prospective and existing international clients.

Maintain professional communication throughout the sales cycle.

Stay updated on prospects’ new collections, launches, hiring, expansion, and other business developments that may create manufacturing opportunities.

- Re-engage dormant or previously contacted prospects with relevant and timely communication.

Ideal Candidate

We are looking for someone who:

Doesn’t wait for leads to come in but actively finds opportunities.

Can look at a e-commerce or brand and quickly understand whether it could be a potential NOIR AND BLANCO client.

Knows how to find the right person to contact within a company.

Can write a personalized message instead of sending generic templates.

Is comfortable with cold outreach and follow-ups.

Has a strong sense of ownership and takes responsibility for converting prospects into opportunities.

- Is commercially driven and motivated by achieving measurable results.

📌 BD Executive- Organic Lead generation and Client outreach (Dwarka)
🏢 NOIR u0026 BLANCO | Shopify Plus Agency
📍 Dwarka