B2B Outbound & GTM Specialist

Location: Gurugram / India

Employment: Full-time

Experience: 1–4 years

Shift: UK/European working hours

About the Role

We are looking for a hands-on B2B Outbound & GTM Specialist to build and manage our outbound growth engine.

You will be responsible for taking our outbound process from:

Prospect Identification → Data Building → Outreach → Qualified Replies → Meetings

We primarily target U.S. law firms, so experience with the U.S. B2B market is highly preferred.

What You'll Do

Build targeted prospect databases from scratch

Research and identify relevant companies and decision-makers

Define and segment ICPs by industry, company size, geography and relevant signals

Use tools such as Apollo, LinkedIn Sales Navigator, ZoomInfo, Clay or similar platforms

Enrich, verify and maintain prospect data

Build and manage cold email and LinkedIn campaigns

Create personalized outreach sequences for different ICP segments

A/B test messaging, subject lines, offers and targeting

Manage email domains, inboxes and basic deliverability

Monitor replies, positive responses, meetings and campaign performance

Maintain CRM and prospect data

Work closely with sales to ensure qualified leads are followed up quickly

Continuously improve the outbound process and identify opportunities for automation

AI & Automation

We want someone who is comfortable using AI and automation to make outbound more effective and scalable.

You will use AI tools for:

Prospect and company research

Lead qualification and scoring

Personalization

Data analysis

Campaign optimization

Content and messaging experimentation

You may also work with tools such as:

ChatGPT / Claude | Clay | n8n / Make | Apollo | Smartlead / Instantly | HubSpot / Salesforce The goal is to build workflows such as:





Lead Research → Enrichment → AI Personalization → Outreach → Reply Classification → CRM → Sales Notification

You do not need to be an AI engineer, but you should be curious about technology and willing to experiment with new tools and automation.

Ideal Candidate

1–4 years of B2B outbound / lead generation experience

Experience targeting U.S. or international B2B markets

Strong prospect research and database-building skills

Experience identifying decision-makers

Hands-on cold email and LinkedIn outreach experience

Comfortable with Apollo / Sales Navigator or similar tools

Strong understanding of outbound campaigns and sequencing

Data-driven and comfortable with CRM/spreadsheets

Comfortable experimenting with AI and automation

Able to work independently and build processes from scratch

Strong Advantage

Experience with

Apollo | Sales Navigator | ZoomInfo | Clay | Smartlead | Instantly | n8n | Make | HubSpot | Salesforce | FullEnrich | Emailable

Experience with legal, professional services, SaaS, staffing or other U.S. B2B markets is a plus.

What We Don't Want

This is not a traditional digital marketing or email marketing role.

We are not looking for someone primarily focused on:

Social media

Content marketing

Paid advertising

Newsletter/email marketing

Marketing communications

We need someone who understands B2B prospecting, outbound, data, pipeline generation and experimentation.

What Success Looks Like

You will build a repeatable process:

Target Market → Qualified Accounts → Decision makers → Verified Data → Outreach → Positive Replies → Meetings and continuously improve conversion at every stage.

To Apply

Please send over [email protected]

Resume

LinkedIn profile

Tools you have personally worked with

Markets/geographies you've targeted

One example of an outbound campaign you personally built or managed

Current and expected compensation

Hands-on outbound experience is strongly preferred.

📌 B Outbound & GTM Specialist (Gurugram)
🏢 Seed Outsourcing
📍 Gurugram