Profile – PMO [IN] / Program Delivery Expert [PDE] – [Will go through a client round for fitment]
Primary Job Responsibilities:
The Program Management team is responsible for managing the development of Global Marketing Campaigns by a variety of teams. The Digital Marketing Campaign Manager (hereafter Campaign Manager) will create project plans and facilitate cross-functional efforts to help marketers design and launch end to end digital marketing campaigns through email, onsite and other channels. The primary job responsibilities of the Campaign Manager include:
- Work with marketing managers from inception of marketing campaigns in a consultative manner to lead and guide marketing managers in the roll out of the marketing campaign(s).
- Partnering with Marketing Manager, the Digital Marketing Program Manager is responsible for the end to end management of marketing program across all channels and touch points.
- Maintain and open channel of communication with Marketing managers throughout the life of the program to define and document campaign requirements within the internal marketing resource management (MRM) solution
- Gather the campaign requirements and work with cross functional team and involve domain experts where required while project managing all aspects of the campaign milestones and deliverables.
- Help Marketing Managers define the general vision of the program, and ensure that all teams involved understand their deliverables and due dates.
- Develop a master project plan to coordinate all of the activities of the teams.
- Create segmentation plans that support marketing campaigns and for the Marketing Operations team to execute and automate those segmentation plans
- Manage the Creative Development process (where required) to ensure that the creative teams understand the direction of Marketing, that communications between the teams are conveyed in a timely fashion and that Legal, Brand and other pertinent teams have input
- When relevant, ensure that cross functional teams/domain experts are involved in setting up relevant metrics and ensure that results of the campaign are reported in a consistent manner.
- Keep abreast of ad-technology, marketing technology and developments.
- Should understand email marketing, performance marketing.
- Understanding of social media marketing a plus.
General Position Requirements / Scope
- At least 7-10 years’ experience in marketing of which 4 years should be in project management across cross-functional teams for multi-channel digital campaigns
- Experience in direct marketing or database marketing a plus.
- Demonstrated ability to handle multiple simultaneous programs
- Experience in creating project plans that range upwards to 100 tasks in either Microsoft Project
- Ability to work with cross-functional teams and Marketing in-person and over the phone.
- Excellent process flow management capabilities
- Excellent attention to detail
- Excellent interpersonal skills
- Excellent problem solving and organization skills
- Robust written and oral communication skills
- Proficient with basic office applications such as Excel and PowerPoint
- Bachelor’s degree
Shift (APJ / EMEA / US / Any combination) : APAC/General/EMEA