A suitable candidate should have hands-on ownership of the full ecosystem:
Measurement & Analytics
Google Analytics 4 (GA4)
Attribution Modeling
Channel Attribution
Marketing Measurement Frameworks
Revenue Reconciliation
Tag Management
Google Tag Manager (Web)
Server-Side GTM (critical)
GTM Client/Server Container Configuration
Data Layer Design & Validation
Data Layer
BigQuery
Advanced SQL
GA4 Export Schema
Sessionization Logic
Attribution Pipelines
Paid Media Measurement
Meta CAPI
Google Ads Enhanced Conversions
Pinterest Tag / CAPI
Cross-channel attribution
Consent & Governance
Consent Mode V2
Cookieless Tracking
Privacy-focused Measurement
Tracking Governance
Reporting
Looker Studio
Power BI (secondary)
📌 Senior Measurement Engineer (India)
🏢 Programmers.io
📍 India
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