Assistant Manager – Associate Marketing

Role Focus

Business Associate Acquisition, Marketing Coordination & Network Growth

Key Responsibilities

1. Business Associate Acquisition Marketing

- Plan and execute marketing initiatives to support Business Associate (BA)

acquisition and network expansion.
- Develop and manage the BA acquisition content calendar, campaign briefs, and

communication requirements.
- Coordinate with the Central Marketing team on campaigns, creatives, digital

advertising, social media, and other marketing assets.
- Monitor campaign performance, enquiry volumes, and engagement to identify

opportunities for improving reach, lead quality, and conversions.
- Ensure all marketing initiatives are aligned with BA acquisition targets and

business growth priorities. 2. Business Associate Marketing Collaterals

- Identify and plan the marketing collateral and communication requirements of

Business Associates.
- Coordinate with the Central Marketing team for the conceptualisation, design,

development, and approval of marketing materials.
- Create and maintain a central repository of approved marketing collaterals for

easy access by branches and Business Associates.
- Ensure timely dissemination of updated marketing materials across the network.
- Drive adherence to brand guidelines and approved communication standards,

ensuring teams consistently use the latest materials. 3. Business Associate Network & Enquiry Management

- Support the development and expansion of the Business Associate network

across India.
- Monitor digital campaigns,



enquiries, applications, and lead pipelines to ensure

timely follow-up.
- Conduct the initial interaction with prospective Business Associates to

understand their profile, interest, and preliminary brand fit.
- Share relevant business and brand information and nurture qualified prospects

through the initial stages of the acquisition journey.
- Maintain systematic tracking of prospects, follow-ups, and conversion status.
- Coordinate and schedule qualified prospects with the Franchise Development

team for detailed discussions and further evaluation.

Key Performance Focus

- BA acquisition and qualified lead generation
- Lead-to-enquiry and enquiry-to-meeting conversion
- Campaign reach, engagement and effectiveness
- Timely deployment and adoption of marketing collaterals
- Growth and quality of the Business Associate pipeline
- Coordination effectiveness across Marketing, Branches and Franchise

Development Work Schedule & Location

- Working Days: 6 days per week
- Working Hours: 10:00 AM – 6:00 PM
- Work from Mumbai Office: 5 days per week
- Work from Home: 1 day per week
- Work Model: Hybrid, with a predominantly office-based work workplace

Remuneration

- Compensation: Competitive remuneration commensurate with experience, skills,

and role fit.
- Performance Incentive: Performance-linked incentives may be applicable based

on business growth, Business Associate acquisition, and achievement of defined

KPIs

Pay: ₹300,000.00 - ₹400,000.00 per year

Work Location: In person

📌 Associate Manager - Marketing (Mumbai)
🏢 Trispire CultureTech
📍 Mumbai