Company Description Grauer & Weil (India) Limited, known as Growel, has been a key innovator in the General Metal Finishing industry since 1957, with strong capabilities in electroplating, specialty chemicals, paints, lubricants, and engineering equipment. The company expanded into real estate development with a 475,000 square foot shopping mall in Kandivali, Mumbai, demonstrating its diversified growth. Growel provides advanced protection solutions for a wide range of substrates across multiple industrial segments, supported by IMS-certified Chemicals & Paints divisions and the prestigious EN9100 Aerospace Certification.

The organization is committed to environmentally responsible practices and active CSR initiatives that support local communities and human capital development. Growel emphasizes ethical, transparent dealings and fair trade practices, focusing on trust, quality, and sustainable growth for all stakeholders.

Role Description The Assistant Sales Manager, Spray Lacquer is a full-time, on-site role based in Mumbai, responsible for supporting sales growth and customer relationship management across assigned markets and product segments. Day-to-day tasks include assisting in developing and executing sales plans, tracking sales performance, preparing proposals and quotations, and coordinating with internal teams such as production, logistics, and finance to ensure timely order fulfillment. The role involves regular communication with existing and prospective customers, conducting market research, identifying new business opportunities,



and participating in sales presentations, meetings, and industry events.

The Assistant Sales

Manager will also support contract negotiations, maintain accurate sales records and reports, and contribute to forecasting and budgeting efforts. In addition, the role requires close collaboration with senior sales leadership to implement pricing strategies and improve customer satisfaction.

Qualifications

- Strong sales and business development skills, including lead generation, customer relationship management, and negotiation.
- Experience in industrial or B2B sales, preferably in chemicals, coatings, lubricants, engineering products, or related sectors.
- Competence in market research, sales forecasting, and data-driven decision-making.
- Proficiency with CRM tools, MS Office (Excel, PowerPoint, Word), and basic reporting and documentation.
- Excellent communication, presentation, and interpersonal skills, with the ability to interact effectively with diverse stakeholders.
- Strong organizational and time-management abilities, with a focus on meeting targets and deadlines.
- Ability to work in office, travel within the region as required, and collaborate closely with cross-functional teams.
- Bachelor’s degree in Business, Engineering, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Prior experience in the Mumbai market or western region, and familiarity with industrial clients, will be beneficial.

📌 Assistant Sales Manager, Spray Lacquer (Mumbai)
🏢 Grauer u0026 Weil (India
📍 Mumbai