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1. POSITION SUMMARY The Assistant Manager – Support the Category Marketing Manager in driving the Take

Home category agenda, with ownership of day-to-day execution across current product development, packaging, channel and trade marketing, social media, PR and category analytics.

- JOB RESPONSIBILITIES

 New Product Development: Drive NPD projects from concept lock to launch. Author the brief, run R&D, packaging, procurement and supply chain to timeline, and track in-market performance for the first two quarters post-launch.

 Packaging & Pack Architecture: Write packaging briefs, manage design agencies through creative rounds, take artwork to press-ready, and maintain a clean SKU and artwork master

 Agency & Creative Management: Brief and manage creative, design and digital agency partners. Run reviews, hold quality on output, and bring an independent point of view rather than relaying feedback.

 Channel Marketing: Build and execute activation calendars across General Trade,

Modern Trade and Quick Commerce. Work with the sales team to secure category focus and land initiatives at the outlet.

 Social Media: Supervise the monthly content calendar end to end. Approve creative before it goes live, hold brand tonality, oversee community management and engagement, and report performance monthly.

 Public Relations: Set the monthly PR agenda with the agency. Identify the stories worth telling, drive the pitch list, review releases before they go out, and supervise deliverables and coverage against commitments.

 Trade Marketing & POSM: Translate campaigns into what appears at the outlet —

brief, approve and track deployment of visibility elements and in-store collaterals.

 Category Analysis & Reporting: Monitor category performance across markets and channels, run launch post-mortems, and build the review decks that go to top management — own the analysis,



not just the inputs.

 Competitive Intelligence: Maintain a comprehensive view of competition on pricing,

packs, launches and communication, and bring it to the table before it shows up in our numbers.

 Cross-Functional Coordination: Work closely with R&D, sales, procurement,

supply chain and finance to move projects and decisions forward.

Desired Profile / Criteria / Skills :

3. KNOWLEDGE, SKILLS AND ABILITIES

Education

(degree / diploma)

 MBA (Marketing) from a premier or renowned B-school, or equivalent relevant experience.

Knowledge and

Skills

(Functional /

Technical)

 Approximately 5 years of experience, with a minimum of 3 years in FMCG.

 Experience across brand planning, new product development,

packaging, communication planning and market research.

 Working understanding of General Trade, Modern Trade and

Quick Commerce channel dynamics.

 Exposure to social media content supervision and PR agency management.

 Commercially literate — able to read a P&L line and understand what moves it.

 Strong MS Excel and PowerPoint; able to build a clear, data-

backed argument.

 Writes and presents in short form — crisp over comprehensive.

 Experience with a digital or creative agency is an added advantage.

Leadership /

Managerial

Attributes

 The role will be responsible for converting category and brand strategy into effective launches, campaigns and market execution. The incumbent will work closely with cross-functional teams including Sales, R&D, Supply Chain, Procurement and

Finance, while bringing strong analytical thinking, commercial understanding and execution discipline to the role.

 The role requires a hands-on marketer who can independently manage assigned projects, develop recommendations and ensure high-quality execution, while working within the overall category strategy and priorities defined by the Category

Marketing Manager.

📌 Assistant Manager Brand Marketing based at Ahmedabad
🏢 Talent Leads Consultants
📍 Ahmedabad