Role & responsibilities

JOB RESPONSIBILITIES

- New Product Development: Drive NPD projects from concept lock to launch. Author the brief, run R&;D, packaging, procurement and supply chain to timeline, and track in-market performance for the first two quarters post-launch.
- Packaging &; Pack Architecture: Write packaging briefs, manage design agencies through creative rounds, take artwork to press-ready, and maintain a clean SKU and artwork master
- Agency & Creative Management: Brief and manage creative, design and digital agency partners. Run reviews, hold quality on output, and bring an independent point of view rather than relaying feedback.
- Channel Marketing: Build and execute activation calendars across General Trade,

Up-to-date Trade and Quick Commerce. Work with the sales team to secure category focus and land initiatives at the outlet.
- Social Media: Supervise the monthly content calendar end to end. Approve creative before it goes live, hold brand tonality, oversee community management and engagement, and report performance monthly.
- Public Relations:



Set the monthly PR agenda with the agency. Identify the stories worth telling, drive the pitch list, review releases before they go out, and supervise deliverables and coverage against commitments.
- Trade Marketing &;POSM: Translate campaigns into what appears at the outlet brief, approve and track deployment of visibility elements and in-store collaterals.
- Category Analysis & Reporting: Monitor category performance across markets and channels, run launch post-mortems, and build the review decks that go to top management own the analysis, not just the inputs.
- Competitive Intelligence: Maintain a comprehensive view of competition on pricing, packs, launches and communication, and bring it to the table before it shows up in our numbers.
- Cross-Functional Coordination: Work closely with R&D;, sales, procurement, supply chain and finance to move projects and decisions forward.

📌 Assistant Manager Brand Marketing based at Ahmedabad
🏢 Talent Leads HR
📍 Ahmedabad