Job Requirements

Key Responsibilities:

● Set standards and objectives for dealer network, measure and monitor performance of current dealers against set goals.

● Review and jointly agree with the sales team on a location specific roll out plan based on economic viability and fitment to the overall plan

● Shortlist prospective dealer applicants based on standardized evaluation template

● Jointly evaluate and finalize the shortlisted applicants in collaboration with the regional sales team

● Managing a team for Scouting and finalizing current dealer prospects at respective locations.

● Project management of the approved sites and achieving the monthly target of new dealer openings as per timelines.

● Liaisoning with LOI issue dealer prospects for completion of their sites as per timelines.

● Finalizing & Managing vendors for implementing BRI at dealerships.

● Continuously revise and update the roadmap based on market intelligence

● Adhere to accepted governance procedures in new dealer appointments

● Manage Market Study analysis to determine optimum dealer count and preferred locations. Review and recommend markets, prospect and site selection for expanding dealer operations.

● Manages process and prepare documents for dealer appointment and termination.

● Manage dealer performance oversight & reports necessary for dealer performance tracking in conjunction with Sales Field Operations





● Work within the objective and scope of assigned special projects related to Dealer Development including Dealer Standards, Dealer Best Practices, Dealer Image, and Dealer Financial improvement.

● Provide leadership for all assigned projects, including hands-on contribution to each project that results in its timely and successful completion

● Identify & highlight training requirements for the dealership

● Coordinate with various teams to provide on –site Technical Training for the on-Board Tour / Rental

Operators and their Technicians

● Achieve targets on Pan India bay expansion and ensure new bays are added to enhance capacity

● Track the progress and completion of ETP Plant erection at different locations

● Monitor customer satisfaction index and drive increase in customer satisfaction scores

● Manage the website & FB page feed from the dealership

● Identify new prospects for network expansion

● Ensure adherence to policy on appointment, operational guidelines and guidance to the dealers

Work Experience

Education: Bachelor’s degree in Engineering, Business, Marketing or a relevant field

Experience:

● 5+ years’ experience in a similar role with at least 3+ years retail and distribution experience in the automobile/motorcycle industry and having handled dealer sales network

● Good understanding of motorcycle industry

Experience in developing new market areas through expansion of new dealers and management of existing dealers.

📌 Area Manager - Dealer Development (Gurugram)
🏢 Royal Enfield
📍 Gurugram