Key Responsibilities

- Build, configure, and manage Adobe Target activities including A/B Testing, XT, MVT, Auto-Allocate, and Auto-Target.
- Configure audiences, offers, targeting rules, traffic allocation, success metrics, and reporting.
- Support experimentation and personalisation across authenticated, multi-domain, and multi-device journeys.
- Validate activity delivery, audience qualification, reporting accuracy, and analytics integration (A4T).
- Perform end-to-end QA, troubleshooting, production release validation, and ongoing activity monitoring.
- Work with Product, Analytics, Engineering, QA, and Business stakeholders to deliver and optimise experiments.

Mandatory Skills & Experience

- Strong hands-on experience with Adobe Target activity creation, audiences, offers, targeting rules, and reporting.
- Proven experience with A/B Testing, Experience Targeting (XT), MVT, Auto-Allocate, and Auto-Target.
- Strong HTML, CSS, JavaScript, and DOM debugging skills.
- Experience with authenticated personalisation and multi-domain implementations.
- Robust understanding of audience qualification, exclusions, traffic allocation, and targeting logic.
- Experience with Adobe Analytics and Analytics for Target (A4T).
- Strong QA, UAT,



and release governance experience.

Technical Debugging (Mandatory)

- Hands-on experience with Browser Developer Tools, Adobe Experience Cloud Debugger, mboxTrace, mboxDebug, QA URLs, and Preview URLs.
- Ability to troubleshoot audience qualification, activity delivery, redirects, cookies, network requests, and rendering issues.
- Experience validating response tokens, activity behaviour, and implementation defects before release.
- Experience with Adobe Target mobile app implementations including mobile app Target tagging, form-based experiences, app mbox debugging, activity validation, and troubleshooting mobile app targeting and delivery issues.

Preferred Experience

- Financial Services or other regulated industry experience.
- Experience with privacy, consent, identity, and security controls.
- Adobe Target certification (preferred).
- Experience working within controlled release and governance environments.

Mandatory Skills: Adobe Target, Auto Target, Adobe Analytics, A/B Testing, Adobe Experience Cloud Debugger, Browser Developer Tools

Experience- 5- 10 Years

Loc- Hyderabad/Bangalore/Chennai

NP- 30 days to Immediate Joiners

📌 Adobe Target Specialist (Bengaluru)
🏢 atsMantra
📍 Bengaluru