Job Description

Job Description

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Position: Senior Area Sales Manager (Sr. ASM)

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Division: Duracell Chota Power Division

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Company: Universal Corporation Limited

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Location: Gujarat & Madhya Pradesh

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Reporting To: Regional Sales Manager / National Sales Manager

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Job Purpose

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The Senior Area Sales Manager will be responsible for driving sales growth, distributor management, market expansion, and team performance across Gujarat and Madhya Pradesh. The role involves leading a large field sales team, ensuring achievement of business objectives, strengthening market presence, and delivering sustainable revenue growth for the Duracell Chota Power portfolio.

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Key Responsibilities

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Sales & Business Development

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- Achieve monthly sales target of approximately ₹2 Crore across the assigned territories.
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- Develop and execute sales strategies to maximize primary and secondary sales.
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- Expand market coverage by identifying recent business opportunities and strengthening distribution.
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- Ensure effective implementation of sales promotions,



trade schemes, and market development initiatives.
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- Monitor sales trends and competitor activities to develop appropriate action plans.
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Team Management

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- Lead and mentor 4 Area Sales Executives (Acting ASMs).
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- Manage and monitor the performance of 35 Sales Representatives/Sellers.
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- Conduct regular market visits, coaching sessions, and performance reviews.
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- Drive capability building through on-the-job training and continuous development.
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Distributor & Channel Management

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- Appoint and develop distributors to ensure optimal market coverage.
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- Maintain healthy distributor ROI and inventory norms.
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- Ensure timely collections and adherence to company credit policies.
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- Resolve distributor issues to maintain long-term business relationships.
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Market Execution

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- Ensure availability, visibility, and merchandising of products across all ch

📌 Sr Area Sales Manager (India)
🏢 Universal Corporation
📍 India