Job DescriptionOrganization: Women Leadership Circle (WLC)
NLocation: Mumbai
NReporting To: COO / CEO
NROLE -
nThe Business Development Manager will be responsible for driving revenue growth for Women Leadership Circle across both B2B and B2C segments, with a solid focus on lead generation through digital marketing and relationship-building. This role will identify, develop, and convert opportunities with corporates, institutions, partners, and individual members, aligned with WLC's mission of enabling and aiding. women in leadership.
NKEY RESPONSIBITIES -
nBusiness Development – B2B & B2C
N Identify, develop, and manage opportunities across B2B (corporates, institutions, ecosystem partners) and B2C (individual women leaders interested in joining WLC membership).
N Build and maintain a healthy sales pipeline from programs, social media platforms, events, partnerships, and bespoke offerings.
N Conduct market research to identify new segments, and partnership opportunities relevant to WLC's offerings.
N Lead outreach to key decision-makers (HR, L&D;, D&I; heads,



business leaders) to pitch WLC programs and partnerships.
NDigital Lead Generation &Growth;
N Work closely with the marketing team to design and run digital campaigns (email, social media, performance marketing, webinars) for lead generation.
N Define and track key metrics such as lead volume, conversion rates, cost per lead, and ROI of digital initiatives.
N Optimize landing pages, lead forms, and funnels to improve conversion from enquiry to closure.
N Use CRM and marketing tools to nurture leads through campaigns, follow-ups, and personalized communication.
NRelationship Management &Conversion;
N Build and nurture strongrelationships with corporate stakeholders, partners, and high-potential individual members.
N Conduct sales meetings, presentations, and demos (online/offline) to showcase WLC offerings.
N Negotiate proposals, pricing, and partnership terms within defined gui

📌 Hiring: Business Development Manager (Alibag)
🏢 Women Leadership Circle
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