This role is for one of Weekday’s clients

Min Experience: 7+ years
Location: Remote (India)
JobType: full-time

We are seeking a highly analytical, strategic, and results-driven Manager – Paid Media to lead and scale paid marketing initiatives across global markets.

This role will be responsible for developing and executing full-funnel paid media strategies, optimizing marketing investments, and driving measurable business growth. The ideal candidate will have robust expertise in performance marketing, attribution, audience strategy, experimentation, and media measurement.

You will work closely with cross-functional teams across Marketing, Data, Engineering, Product, Finance, and Legal to ensure paid media investments contribute effectively to growth, customer acquisition, retention, and profitability.

Requirements

Key Responsibilities

Paid Media Strategy & Budget Management
- Lead paid media strategy and budget allocation across products, geographies, languages, audiences, and marketing channels.
- Optimize investments based on key business metrics, including ROI, CAC, ROAS,



LTV, and CPI.
- Develop scalable full-funnel media strategies covering acquisition, consideration, conversion, remarketing, and retention.
- Identify opportunities to improve media efficiency and maximize customer lifetime value.

Campaign Strategy & Execution
- Own end-to-end campaign strategy, execution, optimization, and performance across multiple paid media platforms.
- Manage campaigns across channels such as:
- Google Ads
- Google Search
- Performance Max
- DV360
- Meta Ads
- Universal App Campaigns
- Apple Search Ads
- TikTok Ads and other relevant platforms
- Oversee campaign setup, targeting, bidding strategies, budget management, creative testing, and ongoing optimization.
- Develop structured experimentation programs to continuously improve campaign performance.

Audience & Full-Funnel Strategy
- Develop audience strategies across the entire marketing funnel.
- Build segmentat

📌 Manager Paid Media (India)
🏢 Weekday AI
📍 India