Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1Accountability: Sales collection, C form collection & Ugai management* Monitoring & reviewing company¿s & freight outstanding

* Reviewing the ageing of debtors on a daily basis

* Collections of cheques, DD from customers

* Coordination with service agent/C & F for ensuring collections in time

* Development & periodic review of critical ugai indicators

* Collection of all the C forms from the parties

* Ensure that the C forms are in proper format with all supportings and are dispatched to plant in time
KRA2Achieving sales targets

Achieving sales targets of white cement & new products* Ensure frontline implementation of zonal marketing plan

* Process & monitor daily sales figures & coordination with Logistics for supplying the material to the sales area

* Review the classification of stockists/retailers & direct users according to their lifting & other specified parameters

* Performing systematic market visit schedule activities

* Building rapport with all the customers

* Ensure collation of orders & feeding the same in e-commerce site on web

* Approval of credit note after checking all the details

* To fill in Daily Activity Report & call cycle enteries

* Attentively listen to customers problems/issues & apprise the same to area head/state head

* Attending to quality, pricing problems of the retailers/ stockists & direct customers





* Creating awareness of new products by converting features into benefits & spreading new products awareness through cluster meets & counter meets
KRA3Gathering market feedback* Provide the feedback & need for appointing recent dealers/stockists in unrepresented areas or the areas which are not fully penetrated.

* Providing feedback on weak pockets of sales areas & the reasons thereof

* Closely interact with retailers/retailers staff/stockists to get the first hand market feedback & submitting the same to area head/state head

* Make available the information on competitors promotion activities to area head/state head

* Make available the information on competitors pricing activities to area head/state head & collection of bills as proof for the same
KRA4Promoting products & applications* To conduct retailers meet and coordinate with CASC personnel for imparting training to retailers on new products & technical aspects of products

* To collaborate with CASC personnel in conducting painters meet.

* To conduct & completely handle counter meets & spreading awareness of BW applications & products to painters of a specific counter





* To conduct trade exhibitions & ensuring the proper presentation at stall & attending to customers at the stall to spread awareness of the products & applications

* To conduct cluster campaigns after carefully selecting clusters of customers & making the end user aware of the new products & applications

* To coordinate & provide support to CASC personnel for sampling to be done at micro level.
KRA5
* Ensuring proper utilization of budget for promotional activities

* To ensure implementation of promotional schemes in retail channel & submit the first hand report of the schemes effectiveness

* Collection of tokens, issuals of credit notes for implementing the scheme

* Timely distribution of sales promotional material

* Ensuring that all advertisement material (POP material, posters, danglers) are properly displayed and that the visibility of the same is there

* To help direct parties, cement & paint manufacturers by assisting them & providing market trends & add value to their business

* Distribution of gifts & other promotional material to customers in time
KRA6Initial complaint handling* To attend to the complaints of customers with regard to minor & generic applications & products

* Visiting site to get the actual feel of complaint

* To take the initial account of the nature of complaint

* To attend to the complaints of retailers with regard to packing quality, product quality, weight complaints, damaged goods

* To handle the complaint as per standard checklist of complaint handling & liaise with insurance company for the damages settlement

📌 Territory Sales Incharge-Calicut (Kerala)
🏢 Financial services
📍 Kerala