About the Role - We are looking for an experienced Freelance Google Ads & SEO Specialist to help us generate qualified B2B leads through Google.Our primary objective is easy:Generate more relevant enquiries and business leads from companies actively searching for corporate gifting solutions.This is not a role focused on impressions, traffic, or vanity metrics. We are looking for someone who understands search intent, lead generation, conversion optimisation and ROI.Responsibilities - Audit our existing Google Ads account and identify what is and isn't workingAnalyse campaigns, keywords, search terms, bidding, budgets and conversion dataRestructure campaigns and ad groups where requiredIdentify high-intent keywords that can generate qualified B2B leadsBuild and continuously improve negative keyword listsWrite and test high-converting search adsOptimise bidding, budgets and geographic targetingImprove Quality Score and overall campaign efficiencyReview search terms regularly and eliminate irrelevant spendImprove cost per qualified lead, not just cost per clickEnsure conversion tracking through GA4 / Google Tag Manager is configured correctlySEO & Organic SearchAudit our website's current SEO performanceConduct commercial and high-intent keyword researchIdentify opportunities to rank for searches related to corporate giftingRecommend and implement on-page SEO improvementsImprove landing pages based on search intentDevelop an SEO content and keyword strategyWork on technical SEO issues where requiredTrack rankings, organic enquiries and lead growthConversion OptimisationAnalyse landing pages and identify why visitors may not be convertingRecommend improvements to messaging,



calls-to-action, forms and page structureConnect Google Ads, SEO and landing-page strategy around the same objective: qualified lead generationWhat We're Looking ForWe would particularly like to work with someone who:Has proven experience managing Google Search Ads for lead-generation businessesUnderstands B2B search marketingHas strong knowledge of SEO and keyword strategyIs highly comfortable analysing Search Terms reports and campaign dataUnderstands GA4, Google Tag Manager and conversion trackingCan distinguish between traffic and genuine commercial intentTakes a data-driven approach to optimisationCan clearly explain what should be changed, why, and what impact it should haveExperience with corporate gifting, B2B services, e-commerce, HR-related products, employee engagement or similar industries would be an advantage.What Success Looks LikeThe primary KPIs for this engagement will be:Qualified leads generatedCost per qualified leadConversion rateSearch-term qualityOrganic search growthRelevant keyword rankingsWe care much more about business enquiries and revenue opportunities than clicks or impressions.EngagementThis is a freelance / contract opportunity.We are looking for someone who can initially conduct a detailed audit, implement improvements, and then continue managing and optimising our Google Search and SEO efforts.When applying, please share:Your experience managing Google Search campaigns for lead generationExamples of results you have achievedApproximate monthly ad budgets you have managedYour experience with SEOHow you normally approach auditing an underperforming Google Ads accountYour freelance fee / engagement model

📌 Freelance Google Ads & Seo Specialist – Lead Generation (Indore)
🏢 Utsah Gifting
📍 Indore