About Us: Unreal foods is a food innovation and brand expansion company bringing iconic global food concepts to India. We partner with international brands to localise, launch, and scale them successfully across the Indian market. From strategy and market entry to operations and growth, we provide end-to-end support to build sustainable, scalable food brands. Our approach blends global expertise with deep local insights. At our core, we are driven by consumer experience, operational excellence, and long-term brand value.Working Model: OnsiteLocation: Indiranagar, Bengaluru.Days: Monday - FridayTimings: 10AM - 7 PMBudget: Upto 10 LPA (depending on experience)Experience: 3-5 yearsAbout the Role: We’re looking for a creative thinker who can build content ideas people genuinely engage with. This role goes beyond writing captions - you’ll be responsible for shaping content direction, building monthly content calendars, scripting high-performing social content, and developing original concepts that help the brand stand out in the food space. We’re looking for someone plugged into internet culture, creators, trends, and the evolving world of social-first storytellingKey Responsibilities: Lead ideation for the brand’s monthly social content calendar across platformsConceptualize and script short-form content including reels, ads, creator-led videos,



and campaign contentDevelop recurring content formats, series, and original IPs for the brandTranslate trends, cultural moments, and platform behaviours into relevant brand contentWork closely with design, video, and marketing teams to execute content from idea to outputBuild platform-specific content strategies for Instagram, YouTube, LinkedIn, and emerging formatsEnsure the brand voice remains sharp, engaging, and culturally relevant across all communicationContribute proactively with new content opportunities, campaign angles, and experimental ideasYou Are a Fit If YouThink naturally in hooks, formats, storytelling, and content ideasAre constantly aware of what creators, brands, and food platforms are doing onlineHave solid communication skills and excellent written EnglishAre socially active and preferably create content independently in any nicheUnderstand what makes content perform across different social platformsAre excited by food, internet culture, and building content people rememberCan take ownership of ideation and work independently in a fast-moving environmentHave prior agency, startup, or content-heavy brand experience (preferred)Have previously contributed to meaningful brand growth through content, campaigns, audience building, or strong social media performance

📌 Copywriter (Bengaluru)
🏢 Unreal foods
📍 Bengaluru