Job Description:

Job Purpose

To achieve the absolute sales target & to establish robust relationships, service standards, explore untapped potential clients ,

Job Context & Major Challenges

Job Context & Challenges:Established in 1994, Birla Sunlife Asset Management Company, (BSLAMC) is a joint venture between Aditya Birla Group and Sunlife Financial Inc., a leading international financial services company in Canada.

BSLAMC is a fund manager for Birla Sunlife Mutual Funds and currently ranks as the fourth largest fund Management houses in India with a total Average AUM base of over INR 1 Lakh 40 Thousand Crores (as on Dec 2015). Out of the 42 fund houses in the country, BSLAMC ranked 1st in Fixed Income AUM and 5th in Equity AUM category respectively. As of December 2015, the Average AUM market Share of the organisation was approx 10.2%. The company grew its investor client base by 20% to about 2.42Mn from 2.01Mn from the previous year, thereby bagging a second position in this category.

BSLAMC offers investors a range of comprehensive investment options, which includes diversified and sector specific equity schemes, hybrid funds and a wide range of debt and treasury products. Its offerings also include Portfolio advisory services for High Net worth individuals as well as offshore funds for Non Resident Indians. There are approx. 176 schemes managed by the organisation as on Dec 2015. The Company follows a long ,term, fundamental research based approach to investment and thrives to provide a transparent and ethical services to its investors.
Focus on Technology ,The organization has been in the forefront in implementing technological innovation to foster innovation and also to improve efficiency for its stakeholders, whether it is employees, clients or distributors




Product Innovation ,BSLAMC has been known to be a pioneer in terms of products and has a history of launching innovative, category defining products like Birla Cash plus, etc.
Research based approach ,BSLAMC has one of the largest team of research analyst dedicated to tracking down the best companies to invest in
Strong Distributor Delivery Mechanism ,The Company has developed a 4 -pronged sales/delivery mechanism to ensure maximum reach and penetration to the end customers. This mechanism includes Company,s direct Channels (branches/online), Independent Financial Advisors (IFAs), National Distributors (ND) and Banks.
Regulator Interface ,BSLAMC plays a key role in the Association of Mutual Funds in India (AMFI) with quite a few members of the top management being a part of the AMFI Board. It has hence ensured that it can discuss any new Industry development from a regulatory perspective at the initial stages with the Regulator as well as the Industry Association
People Management ,BSLAMC believes in continuously measuring the perception of its people using a 4-S approach, namely Satisfaction, Say, Stay and Strive, which has enabled it to garner a workforce Identify & touch base with existing & new client segment, to get business from them, to increase net sales & AUM.
Adequate planning and strategy.
Focus on inactive clients & follow activation.
Synergise with all relevant departments for achieving the desired objective




Ensuring the overall wealth solutions to HNI customers by Show casing all investment vehicles MF, PMS debt and PMS equity, RE etc

Increase the AUM with existing clients and strengthen the relationship with them in the given cut throat market situation. Many new players have already entered and some more are expected to enter this segment shortly.
To build relationships with a newer target segment
To upsell and cross sell products like real estate and PMS to existing direct UHNIs

Key Result Areas KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters)
KRA1 Business Management and achieving the set target Drive the business by targeting HNI Clients.
Build a strong connect with target audience for maximizing the mind share and market share.
Synergize with all relevant verticals for achieving the desired objective.
Work on customized solution by offering Combo products.
KRA2 Build strong Client Relationship Maintain excellent relationship with existing clients and expansion of key clients
Ensuring high volume of business in the given location/segment to achieve the desired gross sales.
Develop and maintain key new client base.
KRA3 Compliance on all regulatory rules Provide strategic support for service excellence and ensure compliance on all regulatory and internal audit requirements
Ensure all SEBI/AMFI rules and regulations are strictly complied.
KRA4 Create a Strong mind Recall for ABSLAMC Organize meetings with Fund manager/CEOs and Head of Sales.
Disseminates updates and other product related information in timely manner
Push for reference of their relatives and social circle.
Be the wealth one stop solution for investor for all investment related
Needs.

📌 Relationship Manager, Direct HNI, Chennai
🏢 Aditya Birla Group
📍 Chennai