Job Description

Role: Retail Business Development Manager

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Location: Pune, Maharashtra OR Ahmedabad, Gujarat (one position per city)

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Function: Sales & Channel Development

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Reports To: State / Zonal Sales Head

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Employment Type: Full-time

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KisanKraft Limited is a Bengaluru-headquartered agricultural equipment and power tools company, with a 46-acre manufacturing facility in Nellore, a dealer network of over 5,000 partners, and exports to 16+ countries. This position will work to develop retail business models for exclusive showroom, franchise-outlet in the assigned city.

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The Retail Business Development Manager will define the concept, develop strategy, promotion and business development activities.

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- You will drive identifying and recruiting franchisors, building and growing the exclusive showrooms, franchise outlets, drives primary/secondary sales, and executes local promotional and market-development activity.
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- You will drive, track and analyse sales performance, primary/secondary sales and market activation of the franchise retail outlet in the assigned city. You will need present causes for successes, failures, and future steps suggestion and arrive at a consensus for revisions.
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Key Responsbilities

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• Retail Sales Development – Showroom design, product mix and placement

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Drive footfall, conversion, and revenue growth at the franchise retail outlet.

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• Secondary Sales – Drive secondary sales from the retail outlet and city dealer network into end-customer hands,

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Tracking and improving stock turnaround and channel offtake.

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• Promotional & Market Activation – Plan and execute local promotional activities

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Farmer meets,



product demonstrations, in-outlet campaigns, local advertising

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Tie-ups to build brand visibility and drive walk-ins.

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Digital marketing campaigns: convert leads generated into orders

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• Channel & Relationship Management – Build and maintain relationships with primary and secondary dealers

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End User channels e.g., nursery, agri-institutes and the farmers in the assigned city and surrounding catchment area;

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Ensure adherence to agreed retail and franchise standards, including preferred display of our products.

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• Performance Tracking & Reporting – Track outlet performance against sales target, and promotional-activity targets

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Report regularly to the State/Zonal Sales Head.

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• Franchise Store Maintenance – Ensure the franchise outlet is maintained in line with KisanKraft's brand, display, hygiene

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Ensure operational standards, including store layout, signage, product display, and upkeep.

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• Product & Merchandising Compliance – Ensure the franchise outlets reflect the agreed product range, merchandising, pricing, and service standards

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Coordinate stock availability with the supply chain team.

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• After Sales Service – Ensure that franchise outlets have highest after-sale service standards, including spare part availability, trained mechanics.

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Arrange pre and post season service camps to increase customer satisfaction, and service revenue for dealers.

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Provide training for franchise and dealer mechanics, as needed at our regional offices or at factory.

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• Market Intelligence – Gather ground-level intelligence on competitor activity, farmer preferences, and local market trends to assess city-level sales and develop franchise strategy.

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Candidate Requirements:

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- Graduate in any discipline
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- Added advantage: MBA/PGDM in Sales, Marketing, or Rural Management
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- 4–8 years of experience in retail sales, channel sales, or distribution, ideally in agri-inputs, farm equipment, consumer durables, or FMCG/FMCD.
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- Robust track record in secondary sales generation and channel/dealer relationship management.
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- Experience planning and executing on-ground promotional and activation campaigns.
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- Willingness to travel within the city and surrounding catchment/district.
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- Local market knowledge of assigned territory and surrounding agricultural belts is an advantage.
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- Proficiency in the local language of assigned territory
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Key Attributes:

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- Entrepreneurial and rural channel/retail experience.
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- Strong relationship-building and influencing skills.
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- Data-oriented — comfortable tracking sell-out, stock, and promotional-activity metrics.
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- Self-starter, able to operate with a high degree of autonomy in a single-city market.
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How to Apply: Please email your resume to [email protected] with the subject line "Retail Business Development Manager – Application".

📌 Retail Business Development Manager (Pune)
🏢 KisanKraft
📍 Pune