Key Responsibilities

- Product & Solution Storytelling
- - Translate cybersecurity products and services into compelling market narratives
- Develop messaging frameworks, solution explainers, and value propositions
- Create and experiment with current storytelling formats including interactive content, videos, solution walkthroughs, visual explainers, and emerging digital formats to make complex solutions easier to understand and engage with.

- Sales & GTM Content
- - Develop messaging and storytelling for launches, campaigns, and solution rollouts, ensuring consistent and differentiated market communication.
- Develop solution narratives and supporting collateral that help sales teams communicate value clearly across buyer journeys and enterprise decision-makers.

- Thought Leadership & Industry Content
- Convert internal expertise and industry intelligence into compelling market-facing content that positions the company as a trusted cybersecurity authority.
- Campaign & Launch Execution





Develop core narratives and content themes that power campaigns and launches. Collaborate with campaign teams to deliver messaging and content assets, with execution handled by campaign teams.

- Build AI & Search Visibility (SEO, GEO, AEO)
- Create and optimize content to improve discovery across traditional search and emerging AI-led search experiences, ensuring solutions are easily discoverable, understandable, and trusted by buyers researching online.
- - Optimize Buyer Journeys for Conversion
- Assess website and inbound buyer journeys to identify content gaps and opportunities to re-engage prospects through targeted content, improving engagement, nurturing, and conversion into revenue opportunities.
- Develop high-impact content and messaging that directly supports pipeline generation, deal acceleration, and account expansion across inbound and sales-led motions.

📌 Content & Digital Marketing (Bengaluru)
🏢 SISA
📍 Bengaluru