Key Responsibilities - Manage end-to-end planning, execution, optimization, and reporting of programmatic campaigns through DV360. - Set up and manage campaigns across Display, Video, YouTube, Native, and Audio inventory. - Develop audience strategies using first-party, third-party, affinity, in-market, and remarketing audiences. - Monitor campaign performance, pacing, and budgets to achieve client KPIs. - Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, Viewability, and Reach. - Analyze campaign data and provide actionable insights and recommendations. Required Skills - Strong hands-on experience with DV360 and programmatic media buying. - Deep understanding of DSPs, SSPs, Ad Exchanges, RTB, PMP, and Programmatic Guaranteed. - Experience managing Display, Video, YouTube, and Performance campaigns. - Solid knowledge of audience targeting, bidding strategies, and campaign optimization. - Experience with conversion tracking, attribution, and performance measurement. - Working knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).

📌 Programmatic Manager (Mumbai)
🏢 LS Digital Group
📍 Mumbai