About The Company

Aamra is a semi-fine jewelry brand launching in North America, positioned at the intersection of quiet luxury and modern craftsmanship. Our offerings are priced between $100 and $450, providing an accessible yet sophisticated alternative to disposable fast-fashion jewelry and high-commitment fine jewelry. As a founding team, we are building the brand from the ground up with a focus on quality, design, and customer experience.

While Aamra is a new name in contemporary fashion, our heritage runs deep. The brand is curated in partnership with Amrapali, a renowned name that has defined fine jewelry craftsmanship for over 40 years. Amrapali's master artisans have crafted breathtaking, custom handmade jewelry for global celebrities, royalty, and exclusive red carpet events for more than three decades. This rich legacy informs our commitment to excellence and craftsmanship, ensuring that every piece we create embodies timeless elegance and modern sensibility.

Our vision is to redefine accessible luxury jewelry by blending traditional craftsmanship with innovative design and digital-first marketing strategies. We aim to establish a strong presence in North America, engaging a discerning audience that values quality, authenticity, and style. As we grow, we seek passionate individuals to join us in shaping the future of Aamra and delivering exceptional jewelry experiences to our customers.

About The Role

We are seeking a talented and creative Visual Content Producer to lead the development of our advertising and social media creative assets. This role is central to our marketing team, responsible for producing compelling static, video, and carousel content tailored for platforms such as Meta, Google, TikTok, Pinterest, and our direct-to-consumer website. The ideal candidate will have a keen eye for design, a strong understanding of performance-driven advertising, and the ability to translate strategic briefs into engaging visual narratives that resonate with the US audience.

You will work closely with the Head of Performance Marketing to develop creative concepts that align with campaign strategies and objectives. Additionally,



collaboration with the Catalogue Manager will ensure all creative assets reflect the brand voice, visual guidelines, and product content. The role also involves editing raw footage and images from influencers and creators into polished, platform-optimized assets for both paid advertising and organic social media efforts.

This position offers an exciting opportunity to shape the visual identity of a current luxury jewelry brand, leveraging your skills to drive engagement, brand awareness, and sales. You will have the chance to showcase your creativity across multiple formats and platforms, contributing directly to the growth and success of Aamra in the North American market.

Qualifications

The ideal candidate will possess 4–6 years of experience in creative production, with a focus on static design and video editing for performance or advertising campaigns. Experience working with US-facing D2C or e-commerce brands is highly desirable. A proven track record of producing both static ad creative—such as single images and carousel frames—and motion content specifically for Meta and Google Ads is essential, with a portfolio demonstrating real campaign work in both formats.

Proficiency in Canva and Adobe Premiere Pro is required, with familiarity in Adobe Photoshop and/or Illustrator for static design work. A strong understanding of US social media and paid ad consumption trends will enable you to create content that performs. Experience working directly with influencer or creator-generated content, both photo and video, is also necessary.

Responsibilities

- Produce high-quality static, video, and carousel ad creative tailored for Meta, Google, TikTok, Pinterest, and other paid platforms, ensuring content is optimized for US audiences and performance metrics.
- Design static ad assets such as single-image ads, carousel frames, banners,



and organic social posts, covering the full spectrum of ad formats beyond just video content.
- Collaborate with the Head of Performance Marketing to develop creative briefs and produce multiple variations for testing, analyzing campaign performance data to refine content strategies.
- Work closely with the Catalogue Manager to ensure all creative assets align with brand voice, visual guidelines, and product content already in market.
- Edit and repurpose raw footage and images from influencers and creators into polished, platform-ready ad and organic assets.
- Stay informed on US paid social creative trends, including hooks, pacing, native-feeling content versus polished visuals, and platform-specific formats for static and video content.
- Maintain an organized library of raw and edited creative assets, ensuring accessibility and ease of use for the wider team.
- Where capable, personally shoot product photography, lifestyle imagery, and video content to reduce dependency on external vendors for ongoing content needs.

Benefits

Joining Aamra offers the opportunity to be part of an innovative startup with a clear vision and growth trajectory. We provide a cooperative work environment that encourages creativity and professional development. Competitive compensation packages will be offered, along with flexible work arrangements to support work-life balance. As a team member, you will have access to industry-leading tools and resources to enhance your skills and portfolio. Additionally, you will be instrumental in shaping the visual identity of a new luxury brand, gaining valuable experience in branding, digital marketing, and creative production within the fashion and jewelry industry.

Equal Opportunity

Aamra is committed to fostering an inclusive and diverse workplace. We are an equal opportunity employer and do not discriminate based on race, ethnicity, gender, age, sexual orientation, religion, disability, or any other protected characteristic. We believe that diverse perspectives and backgrounds strengthen our team and contribute to our success. We welcome applicants from all backgrounds and are dedicated

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