Job Description

Job Responsibilities

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A. Lead Generation & Pipeline Development

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- Drive a strong pipeline of prospective candidates through outbound calling, campaign follow-ups, referrals, digital/social outreach and targeted prospecting.
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- Build and nurture relationships with schools, colleges, education consultants, channel partners and relevant student communities to expand the admissions funnel.
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- Generate enquiries and walk-ins and represent GMP at education fairs, webinars, information sessions and outreach events.
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- Proactively identify high-potential prospects and convert enquiries into qualified leads and applications.
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- Maintain a robust, accurate and regularly updated CRM pipeline, ensuring timely tracking and follow-up at every stage.
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B. Counselling & Application Conversion

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- Provide one-on-one counselling through calls, video consultations and walk-ins, understanding candidates’ academic backgrounds, career aspirations, interests and international study goals.
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- Clearly communicate GMP’s programme structure, eligibility, fees, credit recognition, international pathways and partner-university options, recommending the most relevant pathway for each candidate.
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- Own the conversion journey from qualified lead to application, using structured follow-ups, need-based counselling and effective objection handling.
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- Drive candidates towards application completion and Round 1 interview readiness, ensuring minimal drop-offs across the funnel.
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- Pre-qualify candidates based on academic profile, work experience,



English proficiency and entrance-test scores (GMAT/GRE/CAT/NMAT/XAT).
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- Coordinate interview scheduling and ensure a seamless handover of qualified candidates to the next stage of the admissions process.
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- Maintain consistent, accurate and compelling communication across all candidate touchpoints, delivering a premium SPJIMR candidate experience.
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C. Performance & Admissions Ownership

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- Achieve defined lead, paid application and conversion targets for GMP.
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- Monitor funnel performance, identify drop-offs and proactively implement corrective actions to improve conversion.
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- Analyse counselling and conversion data to identify candidate trends, objections and opportunities for improving the admissions journey.
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- Work closely with Marketing and Admissions teams to align lead quality, campaign messaging and conversion strategies.
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- Maintain high standards of candidate engagement, responsiveness, follow-up discipline and data accuracy.
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Education & Qualifications

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- Graduate degree in any discipline is required; MBA (Marketing) or relevant postgraduate qualification is preferred.
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Previous Experience

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- 5+ years of relevant experience in admissions, student counselling,



business development or a closely related role, with a proven track record of driving application/enrolment conversions.
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- Prior experience in a higher education institution, B-school, university or education ecosystem is essential.
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- Demonstrated ability to manage the admissions funnel end-to-end, from lead qualification and counselling to application and enrolment.
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- Strong experience in structured counselling, objection handling, follow-up and candidate engagement.
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- Familiarity with the GRE/GMAT ecosystem is an added advantage.
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- Experience counselling candidates for international postgraduate, MS/MBA or study-abroad programmes is preferred.
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- Ability to work with targets, CRM dashboards and conversion metrics, with a solid focus on achieving admissions outcomes.
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Key Skills

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• Excellent communication skills in English, Hindi and regional languages

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• Counselling and consultative selling

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• Understanding prospect needs and guiding them towards the right decision

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• CRM and lead management

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• WhatsApp, broadcast and lead-tracking tools

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• Digital, social media and messaging outreach

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• MS Excel and Google Sheets for reporting and data analysis

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• Lead tracking, funnel analysis and conversion monitoring

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• Market research and competitor awareness

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• Understanding prospect behaviour and customer needs

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• Relationship management with prospects, parents, students and partners

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• Achieving lead, application and enrolment targets

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📌 Senior Admission Counsellor (Mumbai)
🏢 SPJIMR SP Jain Institute of Management & Research
📍 Mumbai