Job Description

Company: Khaitan India Ltd.

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Location: Murshidabad / Birbhum / Nadia (Base: Baharampur / Krishnanagar / Bolpur)

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Industry: Ceiling Fans, Home Appliances (SDA) & LED Lighting

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Experience Required: 14 to 16 Years

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Employment Type: Full time

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Role Overview

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Khaitan India Ltd. is looking for a seasoned, results-driven Area Sales Manager (ASM) to spearhead sales growth, channel expansion, and retail penetration across the key South Bengal territory encompassing Murshidabad, Birbhum, and Nadia districts.

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Mandatory Requirement: This opening is strictly reserved for sales professionals with a solid background in Ceiling Fans, Home Appliances, and LED Lighting . Candidates must possess deep-rooted channel sales experience and strong distributor networks within these specific categories. n

The incumbent will oversee primary and secondary sales delivery, manage distribution health, lead frontline sales executives, and build deep counter-level presence across electrical hardware, appliance stores, and wholesale trade.

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Key Responsibilities

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- Target & Revenue Delivery: Formulate and execute territory-level sales plans to consistently achieve monthly, quarterly, and annual targets (volume and value) across fans, appliances, and LED products.
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- Distributor & Retail Expansion: Identify, appoint, and nurture distributors, sub-dealers, and retail outlets across primary and secondary towns in Murshidabad, Birbhum, and Nadia.
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- Secondary Sales & Beat Discipline: Enforce strict Permanent Journey Plans (PJP)



and beat discipline for Sales Officers / Territory Executives to maximize counter-level extraction and secondary stock rotation.
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- Commercial Governance & Collections: Ensure disciplined credit control, timely payment collections, proper reconciliation of distributor accounts, and healthy distributor ROI.
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- Trade Marketing & Counter Share: Execute trade schemes, festive offers, retail branding, and local electrician/retailer meets to maximize brand recall and counter visibility.
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- Depot & Logistics Coordination: Work closely with the Kolkata/regional depot and supply chain teams to maintain optimal inventory levels and eliminate stock-outs across fast-moving SKUs.
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- Market Intelligence: Track competitor activities, pricing trends, trade scheme margins, and new product launches across local markets to provide actionable inputs to senior management.
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Candidate Profile

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- Core Category Experience: 14–16 years of hands-on channel sales experience strictly in Ceiling Fans, Home Appliances, or LED Lighting .
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- Territory Familiarity: Comprehensive understanding of the trade dynamics, electrical markets, and dealer networks across Murshidabad, Birbhum, and Nadia .
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- Commercial Expertise: Sound knowledge of channel margins, scheme management, working capital turnover, and credit risk control.
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- Team Leadership: Proven track record of managing, mentoring, and driving targets through field sales officers.
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- Language Proficiency: Fluency in Bengali and Hindi/English is essential for local market management.
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- Education: Bachelor’s degree in any stream; an MBA/PGDM in Marketing or Sales is an added advantage.
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📌 Area Sales Manager - South Bengal (Murshidabad, Birbhum, Nadia) | Only Candidates with Ceiling Fan, (Vengal)
🏢 KHAITAN INDIA
📍 Vengal